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When a good presentation isn't good enough - Francis Moran & AssociatesFrancis Moran & Associates

When a good presentation isn’t good enough

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By Anil Dilawri presentation

I deal with lots of executives who are good presenters — in some cases, really good presenters. But, they choose to work with a presentation coach because they want to become remarkable presenters. Remarkable presentations are memorable and inspiring, and they cause the audience to take action.

Inevitably, during an executive’s career, he or she is required to deliver a monumental presentation — to land that big contract, to attract that strategic investor, to solidify oneself as the right leader for the job. This is when delivering a good presentation isn’t good enough. Something special is needed.

Being a remarkable presenter is hard work. It takes lots of time, effort, and resources. The payback is huge and in some cases game-changing. Here are just a couple of ideas for getting from great to remarkable:

  1. Preparation: Most executives say they’re too busy to prepare effectively. Effective preparation means standing up, saying the presentation out loud, honing the physical delivery, and measuring the verbal content. Exercising discipline with multiple preparation cycles is critical. Practice truly does lead to remarkable.
  2. The right kind of slides: A remarkable presenter recognizes that the presentation isn’t about the slides, it’s about the presenter. If all the audience wanted were the slides they would have just asked for the slides. But they asked for you, the presenter, so you need to give them you. Great presenters use PowerPoint slides that work for them, not against them. That means simple slides, high-quality images and limited text. The less time the audience focuses on the slides and the more time they focus on the presenter the better.
  3. Engagement: A wise man once said, “Content is king, but engagement is the queen. And the lady tends to rule the house.” Great presenters create value with the experience they deliver, not just the content.  Engagement can be achieved through effective physical delivery, storytelling that resonates, and strategic interactivity with the audience.

When you deliver remarkable presentations the results are special: You close the deal, your ideas spread, your personal credibility shines, your company’s credibility benefits and audiences want you back for more. Great presentations can often be the best sales and marketing tools a company could ask for. With every presentation opportunity we should not be striving for good enough; we should be striving for remarkable.

Was your last presentation remarkable?

Anil Dilawri is Managing Director of Save it like Sully, an executive presentation training and coaching company. 

Image: constantly-Jair

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