October roundup: What does it take to bring technology to market?

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By Alexandra Reid

As usual, we covered a lot of ground on our blog last month.

We explored why startups should focus on problems, not platforms, and why they shouldn’t outsource their core competencies. Francis explained why marketing involves much more than just creating a message and delivering that message with the tools of advertising and public relations. Mitch Joel supported that argument by stating that marketing is everything. Leo shared lots of great media relations advice, teaching us how to pitch to busy journalists without becoming a nuisance. Of course, these just scratch the surface of the topics we covered.

In case you missed any, here is a handy roundup of our posts last month, ranked by the enthusiasm of our readers:

October 16: Meet ..duo by Alexandra Reid

October 11: Montreal’s Notman House enters final funding stage by Francis Moran

October 10: Mitch Joel on why marketing is everything by Alexandra Reid

October 15: Social media gaffes: They can happen to anyone by Megan Totka

October 22: The plight of product managing myself by Peter Hanschke

October 24: ‘Put away the cozy image of the little old lady knitting a sweater for the grandkids’ by Alexandra Reid

October 9: Apple versus Samsung – Every patent owner’s dream by David French

October 2: Why I started learning code: a marketer’s perspective by Alexandra Reid

October 4: Marketing is about more than the colour of your new website by Francis Moran

October 23: Pitching to busy media figures in various media environments by Leo Valiquette

October 17: The thin line between being persistent and being a nuisance by Leo Valiquette

October 30: Make sure you’re barking up the right tree by Leo Valiquette

October 18: Canadian angel investors to gather in Halifax next week by Francis Moran

October 31: Pitch perfect: Startups should focus on problems, not platforms by Alexandra Reid

October 25: Communications planning: The principles by Caroline Kealey

October 3: Startups: Do not outsource your core competency by Leo Valiquette

October 29: The allure of building enterprise products by Jesse Rodgers

Image: 10Wallpaper.com

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