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By Leo Valiquette

A community manager does what again?

There’s this new corporate entity that’s apparently popping up more and more called the community manager. I’ve been trying to wrap my head around what exactly is the scope of responsibilities of this position and where it fits vis-a-vis the public relations function.  Over at his blog, Chris Brogan gives his take on the essential skills of this all around champion, cheerleader and ambassador who, among other things, must obviously steer any social media effort. It still seems to me to just be another PR role with a specific set of responsibilities, but some people will jump at any chance to decorate their business cards with a catchy new job title.

Gone in seven seconds

Getting and holding the attention of big-wig, heavy-hitting media types means doing one’s homework and preparing to make the most of a seven-second opportunity before picking up the phone. Talia Andrews from Fusion PR offers some pointers.

Viral buzz

Lastly, over at The Buzz Bin, social media consultant Mack Collier talks about viral marketing, what he considers to be valuable social media tools and how likely it is that all the social media tools that are so hot today will prove to be flashes in the pan tomorrow.

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