Lessons from Project Glass: Why embracing technology is not optional

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By Megan Totka

Devices like smartphones and tablets have become such a part of everyday life that they’re almost an extension of our bodies. As technology progresses, so does the ease of use. The capabilities of personal electronics today would have been the stuff of science fiction only a decade ago. It stands to reason that the emerging technology of contemporary times will be fodder for pop culture jokes a decade from now.

While all of this rapidly-evolving technology serves entertainment and convenience purposes, it has also revolutionized the way that businesses reach customers. If you have a website, social media accounts or a mobile app attached to your company, you are already very aware of the power that instant technology has in the marketplace. Just when you think you know all there is to know about cutting-edge customer experiences through technology, something new emerges.

The latest in this evolution is Google’s Project Glass. In its simplest definition, Project Glass is a computer worn like a pair of glasses that provides intuitive information for its users and responds to voice commands. Instead of looking down at a handheld mobile device for information, users receive it all right in front of their eyes – literally. Sound intrusive, and even dangerous? While it might take some getting used to, the brains behind Project Glass say it will revolutionize the way people go about their daily routines and how they interact with the businesses around them.

In a concept video, a Project Glass user goes through his daily routine. When he enters a bookstore, the Glass device provides the store layout and the helps the user find his way to the music section. This is just one of the many business-like features of the device. With a $1,500 price tag, these devices will likely not flood the mainstream market anytime soon, but businesses should be ready. The technology is coming.

So what can businesses do to get ahead of the technology game and avoid playing catch-up with the competition down the road? Google’s Project Glass is a good example of impending changes in how consumers will interact with businesses to purchase goods and services. It can be overwhelming for businesses, especially small ones, to keep up. With the right mindset, however, companies need not feel run down by the technology train.

The first step is to embrace the technology as imminent. It does no good to scoff at what you view as obscure. Do not go out and spend a lot of capital on developing technologies, but certainly stay informed by reading technology news. Find trusted media sources and blogs to read on a regular basis that will keep you informed on technology and its implications for business-client interaction.

You also want to view your business as an integral part of emerging technology – not a separate entity. Approach new ideas and consumer mediums as fresh ways to grow your business. The technology being created by others can positively impact your company – and it should. View digital advances as a marketing plan, of sorts. Each one provides a new way to showcase your business, strengthening established relationships and bringing in new clients.

The most important thing to remember when facing new technology as a business owner or executive is to jump in at the right time. This takes some strategy, and may even require consulting help, but can make the difference in leading your industry or lagging behind. If you haven’t already, hire a company to help you with your website design or mobile marketing campaign. Staying up to date on emerging trends with the right attitude will help you determine when the time is right to invest in new technologies that will improve consumer interaction and strengthen your bottom line.

Image: Google

Megan Totka is the Chief Editor of ChamberofCommerce.com. Add your business to their business directory to help consumers find your business online.


One Comment »
  • Nick Stamoulis

    December 03, 2012 2:51 pm

    From an SEO perspective, you need to always be on top of the newest trends in technology. If your site isn’t optimized for mobile or has a mobile version, you could be missing out on traffic. As it is half the country has a smartphone or phone with web access, so you want to make sure your site is visible and easily accessible beyond desktop and laptop computers.

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