Great articles roundup: Smarter marketing, entrepreneurship, women in tech, word of mouth, content marketing

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By Daylin Mantyka

link2 300x240 Great articles roundup: Social media strategy, product differentiation, investor questions, Canadian startup ecosystem As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are ReadWriteWeb, Ventureburn, Techvibes, Damn, I Wish I’d Thought of That and Velocity.

Smarter marketing: How minority report got it all wrong

In her article, Sarah Rotman Epps talks about the Smart Body, Smart World paradigm — how sensor-laden devices like wearables give us access to new domains of information.  When speaking with marketing executives, Sarah finds a consistent comparison to the 2002 movie, Minority Report. She argues that the Minority Report-style marketing is a “dumb vision of the smart future” and provides some intelligent advice on implementing innovative tactics that rightly embrace the future of marketing.

Coping as an entrepreneur

Adii Pienaar shares his story about his ups and downs of being an entrepreneur. He provides a couple of sage tips to stay happy, healthy and satisfied.

Why Women Founders Matter

Women in business have been dominating the headlines lately. Shaherose Charania, co-founder, president and CEO of Women 2.0, writes about why the ladies have entered the spotlight and what this means for the future of the tech startup industry. Definitely worth the read, Shaherose gives us the hard facts on women in the workplace, while expressing her views on embracing gender diversity.

5 of the biggest concepts in word of mouth

Andy Sernovitz lists and describes his top five biggest ideas to get others talking positively about your company. As a teaser, two of his ideas include 1. Be interesting or be invisible and 2. Advertising is the cost of being boring.

We must in fact change the world

Ryan Skinner states that marketing is undergoing a remarkable period of creative destruction. “Information discovery, peer review, knowledge sharing, critique, rebuttal – all are taking place at the speed of online transmission (almost instantaneous). That is where content marketing is taking us: the simultaneous reinvention of business, by the people doing it, collectively, persistently and constructively.” Read on to hear Ryan’s take on the state and future of content marketing.


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