Great articles roundup: Webinars, storytelling, cognitive overload, business mistakes, government funding, and Khan Academy

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By Alexandra Reid

As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are MarketingSherpa, MarketingProfs, Business2Community, Entrepreneur Stories, PC Advisor, and Wired.

Content marketing: 21 ideas for planning, creating, and leveraging content from your webinars

Webinars can help your content marketing and audience-building efforts. They are great tools to use in the complex sales cycle, including nurturing and generating leads. In a recent webinar with ReadyTalk, MECLABS’ presenters Todd Lebo and Daniel Burstein shared 21 ideas with the audience to plan, create and leverage webinars, including segmentation, repurposing content and multichannel marketing.

Five reasons why marketers should care about stories

Stories have taught, inspired, motivated, and engaged us like no other form of communication. Author Jim Signorelli shares five reasons why great storytelling has always been celebrated—and why marketers should care about the craft.

In marketing, more isn’t necessarily better

Consumers are overwhelmed by the volume of information they’re exposed to and the choices they’re presented with, and as a result, many are making purchase decisions differently than in the past. Because of this “cognitive overload,” the traditional purchase funnel (consumers moving from awareness to interest to desire to action and reducing the number of options they consider along the way) no longer describes how most consumers actually buy. This post summarizes the findings of three Harvard Business Review posts and shares three myths that are dangerous for marketers.

10 mistakes that will ruin your business

From asking too many people for advice to over-thinking your business plan to targeting too small a market, author Rosalind Resnick shares 10 ways that you can sink your business.

Government incentives have almost no impact on creating startups: study

Just days after Ottawa asked for input on how to spend $400 million in new venture capital funding, a new study suggests government programs have almost no influence on entrepreneurs launching startups in Canada.

How a tech non-profit became the hottest ticket in Silicon Valley

Khan Academy, an educational non-profit, is becoming one of the sexiest workplaces for programmers in Silicon Valley, where stock options, IPOs, and big-money acquisitions have long been considered key to luring talent. It’s attracted star coders from companies like Google and Microsoft and, as it grows, has its pick of some of the tech sector’s top engineers. Khan’s recruiting success underlines something often forgotten as investment dollars pour in to the Valley: Money isn’t everything.

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