Great articles roundup: The mission question, content marketing, motivation, innovation, Starbucks’ epic fail

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By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are copyblogger and Read Write Web and three great articles from Fast Company.

Forget the mission statement. What’s your mission question?

Questions (as opposed to statements) can provide a reality check to a business and are designed to keep a company focused on what matters most, writes Warren Berger.

Why content marketing is a long game (and how to play it)

Beth Hayden looks at a few ways to improve your online strategy. Her tips include how to create a content-rich site by spreading your message over months and years as opposed to the one-time sales page, build cornerstone content or foundational articles that are referenced over and over, make your readers go “hmmm,” master the soft sell and become a newsjacker.

8 hard-earned innovation tips for startups

Tech startups need to innovate in order to keep ahead of the game. Scott Gerber compiles anecdotes from young entrepreneurs who have shared their tips for survival and growth through innovation.

How to maintain motivation when your goals are epic

Grace Nasri summarizes personal stories and motivational tips from seven leading tech entrepreneurs and executives, including Arianna Huffington, Bobak Ferdowsi, Rebecca Woodcock, Ruchi Sanghvi, Shaherose Charania, Aaron Levie and Leah Busque.

Starbucks’ shoddy Square rollout baffles baristas, confuses customers

After several rounds of press on the partnership between Starbucks and Square Wallet, Austin Carr recounts his in-store experiences. Bluntly stated, Carr deems the Starbucks-Square implementation an epic failure and one that reflects poorly on the up-and-coming mobile payments technology. Read on the learn more and to hear what Starbucks had to say about the criticisms.


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