By Daylin Mantyka
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Mark Suster, PandoDaily, Jason Cohen and MarketingProfs.
Mark Suster, 2x entrepreneur and current VC, has been known to base 70 per cent of his early investments on the team — in an unpredictable market with competitors, funding requirements or PR disasters for example, only great teams will pull through. Suster posts his slide deck on “How to build out your early team” and summarizes the key findings.
According to Brant Cooper and Patrick Vlaskovits, there are valid reasons NOT to build an MVP. Although this runs counter to the lean startup principles preached by Eric Reis, determining your position on the Innovation Spectrum provides insight on whether building an MVP is necessary.
Jason Cohen is tired of hearing founders say, “We looked at all the products in the space and thought, we can do it better. So we did.” Cohen argues that there’s no such thing as “better” -- only “better for a specific market segment” – and it seems that most agree.
Real-time content marketing debuts with the Oreo Tweet during the blackout at the Super Bowl. Matt Cyr argues that in content marketing, to make an impact, you have to be there with relevant content when there’s an audience ready to consume.