Great articles roundup: Startups, MVP, customer development, content marketing

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By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Mark Suster, PandoDaily, Jason Cohen and MarketingProfs.

How to configure your startup team

Mark Suster, 2x entrepreneur and current VC, has been known to base 70 per cent of his early investments on the team — in an unpredictable market with competitors, funding requirements or PR disasters for example, only great teams will pull through. Suster posts his slide deck on “How to build out your early team” and summarizes the key findings.

Three reasons not to build a Minimum Viable Product

According to Brant Cooper and Patrick Vlaskovits, there are valid reasons NOT to build an MVP. Although this runs counter to the lean startup principles preached by Eric Reis, determining your position on the Innovation Spectrum provides insight on whether building an MVP is necessary.

Better for whom?

Jason Cohen is tired of hearing founders say, “We looked at all the products in the space and thought, we can do it better. So we did.” Cohen argues that there’s no such thing as “better” -- only “better for a specific market segment” – and it seems that most agree.

The 2013 Super Bowl blackout and the rise of real-time content marketing

Real-time content marketing debuts with the Oreo Tweet during the blackout at the Super Bowl. Matt Cyr argues that in content marketing, to make an impact, you have to be there with relevant content when there’s an audience ready to consume.

/// COMMENTS

One Comment »
  • Nick Stamoulis

    February 13, 2013 2:46 pm

    “You have to be there with relevant content when there’s an audience ready to consume.”

    Content Marketers continually need to be on their “A Game.” Opportunities that marketers can capitalize on, are very short lived. Take for instance the “Call Me Maybe” video phenomenon. For a solid two weeks, people uploaded their own version, but then the trend fizzled away. You need to make sure you hop on the bandwagon when the opportunity is still relevant.

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