We found no shortage of amazing startup articles to share this week. One challenge that startups often face is getting media coverage and one of the posts in our lineup today addresses this issue for startups, even if they are from small towns. Next, we have advice from investors like Mark Cuban on how to pitch, as well as startup tips from the founder of ScaleOut and comments from Y Combinator’s Paul Graham. This week’s posts come from TechVibes, The Washington Post, The Telegraph and Ventureburn.
This subject is relevant, even in a city like Ottawa. Despite the fact that Ottawa does not suffer the same disadvantage as startups in Atlantic Canada, startups in Ottawa often talk about being overlooked in favour of those from Toronto, Waterloo or Montreal. Shaun Markey makes a great point about the need to reach out to individual editors and reporters if you want media coverage for your startup, because they will not come to you.
When it comes to pitching investors, J.D Harrison explains that there are secret elements that will make a startup pitch incredible, and easy mistakes that will have investors not paying attention. J.D rounded up advice from Mark Cuban, Paul Judge and Gary Spirer among others. They each address different parts of the pitch, ranging from how the management team presents itself to whether or not the entrepreneurs still work a day job.
Peter S. Cohen speaks to the founder and CEO of ScaleOut, Bill Bain. Bain is competing with companies like Microsoft and Amazon in Seattle to get top talent and shares his insights into startup success. His advice involves three tests that a startup should pass, and how to go after the right market.
Martin Carstens has rounded up some excellent advice from Y Combinator’s founder, Paul Graham. Y Combinator has been behind startups like Reddit, Dropbox and Airbnb. Graham talks about the difficulties that startups face, whether some people should be employees and remembering to always sell the product.