By Daylin Mantyka
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Marketing Tech Blog, Duct Tape Marketing, Ventureburn and StartupNorth.
Pizza Hut misses an opportunity to address its customer complaints using social media and as a result, puts a bad taste in Douglas Karr’s mouth. This short case study compares two companies, Pizza Hut and Papa John’s, and illustrates why one succeeds over the other.
The secret to success in business is differentiation. The secret to unparalleled success is to differentiate by solving the greatest unmet needs of a market. John Jantsch outlines five questions to ask your customer base in order to gain a better understanding of the problems they experience. These needs can be turned into opportunities which can be used to change how you approach your business.
Caroline Cummings has raised close to $1 million for her previous startups. She says that everyone needs to know the ins and outs of their team, market segments, financial projections, go-to market strategy, exit strategy, etc., but it’s the questions Caroline never expected that have stuck with her the most. You may never get asked these, but knowing the answers may be the difference between a deal or no deal.
The best thing you can do to strengthen the Canadian entrepreneurial ecosystem is to build and grow a successful company. David Crow writes, “You need to build something that is worthy of investment. Go bigger. Go further. Demonstrate that you can build a successful company. And mitigate the risks of growth. But only when you (have) demonstrated you know what a successful path is, should you think about raising money to grow.”