It’s Friday and so time again for our weekly roundup. This one happens to be the last of 2013. Over the week, we’ve read great content from Social Media Explorer, Marketing Sherpa and Startup Professional Musings.
All Tracey Parsons wants for Christmas is for marketers to be better marketers. More specifically, all she really wants is for the 80/20 rule to be followed and abided by. Sure, social media platforms can be a marketer’s dream, but there’s no reason to push your brand’s greatness over and over again. Be smart and provide value. That’s all Tracey asks for.
In this post, John Tackett compares the sweet spot of a blog post to finding the Goldilocks zone. For example, someone growing up in Florida can’t help but be influenced by NASA and space exploration. John emphasizes that the best blogs find balance between audience, benefit and identity. With too much or too little of either of these, a post can go from valuable and interesting to self-serving and salesy.
One reason consumers initially loved social media, says Jason Falls, was because ads and in-your-face marketing hadn’t found its way there. That notion is now gone, which leaves some consumers searching for the next social platform, free from the hands of the ad industry. This also leaves marketers constantly on their toes as to where to go next. In this post, Jason stresses that the best way to keep ahead of the curve is for a company to offer superior service and smart content that compels consumers to buy and share.
Deciding to join a startup, whether you are looking for a job or an investment opportunity, requires careful consideration. In this post, Martin Zwilling outlines eight top-notch questions that should be asked prior to jumping on the startup bandwagon.