We’ve rounded up some of the best posts we came across this week. Today we’re looking at the justification for online marketing and some tips for implementing a real-time marketing strategy. One of our favourite topics is customer service, and we’ll take a look at four excellent examples of using Twitter for that purpose. Finally, we’re finishing up today by looking at Gmail’s new Promotions tabs and how that affects e-mail marketing. We grabbed this week’s articles from Bdaily, 1to1Media, SocialMediaExaminer and Time Business.
There are many things that a business should consider before jumping into online marketing. Vicki Stone outlines some of the questions that should be asked beforehand. The most sound advice requires a business to look at their customers’ current habits to figure out whether or not online marketing raises the right kind of awareness they are seeking. Though most of the time, when it’s done correctly and there are clear goals for your online marketing efforts, it’s absolutely worth the effort.
Wouldn’t it be wonderful if you could be in the right place, at the right time and speaking to the right person exactly when they want you to be? Unfortunately it doesn’t always work this way, but real-time marketing is one strategy that tries to improve on that. Anna Papachristos looks at five ways to integrate real-time marketing into an already established marketing strategy. Her tips include how to easily get started and the importance of cross-channel automation.
Frequent readers of this blog know that we are big on customer service here. It’s one of those things you just have to do right, especially in the mobile age when people simply grab their phones and take to Twitter if they are unsatisfied with a product or experience. Rachel Sprung gathered four prime examples of companies that use Twitter to maintain a high level of customer service. Some of the tips she goes over include being responsive, and having a separate Twitter handle for support Tweets. There are definitely some customer-service social media strategies to be picked up from this post.
Last but not least, we need to mention the latest big news in the marketing world, the addition of a ‘Promotions’ tab to Gmail. Though many marketers are looking at how this makes it easier than ever for someone to ignore a marketing email, Brad Tuttle takes the position that this new system could actually make email marketing more effective. Over the past few years, people have been getting more and more receptive to e-mail marketing as the strategy itself has become more personalized. The people that do not like a certain newsletter will most likely unsubscribe leaving a majority of people that are actually interested in your business. On top of that, if people are interested in your newsletter, they will take the time to go over to the promotions tab. This whole situation makes it more likely for you to reach consumers who are engaged and actually reading your ad, a dream for marketers.