Great articles roundup: MVP, innovation, niche communities, and startup marketing tips

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By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are ReadWriteWeb, Fast Company, Forbes and VentureBeat.

Why you can’t settle for the “minimum” in your minimum viable product

Many startups scramble to create a “minimum viable product,” or MVP, to get a version of their product to market quickly for testing. It’s a great way to cost-effectively test a website or app with real users. But be careful. If your MVP is too minimalist, it could torpedo your company’s future.

4 innovative strategies from big companies that act like startups

Established companies have a reputation for being way too bureaucratic to be innovative. But by taking a page from startup culture, some have figured out how to become agile and fast-moving despite their size.

6 startup strategies for building a niche community

Targeted products appeal to niche audiences. Software companies that solve problems for smaller groups of users must work diligently to reach these smaller pools of individuals. Author Erica Swallow spoke with entrepreneurs from a number of startups working within niche communities to understand some of the secrets behind their outreach strategies.

5 marketing tips for startups from LinkedIn’s founding VP

Konstantin Guericke knows more about marketing than the typical engineering graduate. As a LinkedIn co-founder and the founding marketing vice-president of the company, he helped grow our favorite dull-but-worthy social network from zero to six million members before leaving in 2006 (it’s now at more than 150 million). In this post, Guericke shares five marketing tips for startups, especially Europeans heading to Silicon Valley.

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