Great articles roundup: Misfit and millennial entrepreneurs, marketing teams and content marketing

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By Daylin Mantyka link

It’s Friday — which means that it’s time for the great articles weekly roundup. This week. we selected worthy content from Fast Company, Under 30 CEO and Marketing Tech Blog.

First, an article that dives into the definition and value of a misfit entrepreneur, followed by a post on how to  achieve success through innovation. Next, we selected a slideshow that outlines how to create the optimal marketing organization. Closing the roundup for this week is some real-world advice on developing a unique content marketing strategy in a dev shop.

A brief manifesto for misfit entrepreneurs

Sunmin Kim defines a misfit entrepreneur as a person who has shifted from her or his formal training, such as engineering, to explore other industries by means of developing a business. In this post, Sunmin explores whether or not career pivots offer an edge on the competition or act as a hindrance to progress.

It’s the 21st century: Innovate, experiment and grow

Brad Edwards acknowledges that there are plenty of opportunities out there for millennials to get what they want out of life. He suggests that young, career-minded individuals need to break away from their parents’ way of thinking and rearrange how success is defined and obtained. This post covers five ways to do just that.

Designing the optimal marketing organization

According to Jascha Kaykas-Wolff, optimal organizational structure for marketing teams is a hot topic these days. Since no comprehensive content existed out there, Jascha decided to create it himself. In 15 information-packed slides, this marketing expert reveals some important strategies to follow when scaling your team.

A brief guide to marketing your dev shop

Chris Boyles developed a successful and unique content marketing program for the Austin-based dev shop, Mutual Mobile. In this article, he shares his strategy that drummed up a tonne of business by creating content that was consistent, valuable and interesting.

 

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