Great articles roundup: Micro-multinational startup, marketing strategy and content, entrepreneurship

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By Daylin Mantyka

link2 300x240 Great articles roundup: Social measurement, bootstrapping, marketing, social media As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are ReadWriteWeb, MarketingProfs, Velocity and Startup Professional Musings.

Going global at launch: Tips for building a micro-multinational startup

Gary Whitehill, relentless entrepreneur and driven philanthropist, passes on his advice on how to build a multinational company right from the beginning, even prior to the launch.

4 lessons marketers can learn from Yoga

As a Yoga practitioner and marketing professional, Allie Gray Freeland draws a parallel from these two seemingly unrelated professions: 1. When the foundation is clear, the execution is successful; 2. A mental clean slate helps you think without preconceived notions; 3. Small gestures of kindness can establish customer loyalty; 4. Simplicity helps consumers know your brand better.

The content marketers progress: Surviving the Slough of Despond

Neil Stoneman describes the “content journey” in the form of a hype cycle: A) The Rise of expectation; B) Pinnacle of planning; C) Slough of Despond; D) Restoration of faith; and E) Flight of revenue. Of course, no one wants to get trapped in the depths of “C”. Stoneman’s article provides some valuable insight into surviving the slough.

7 startup habits investors read as staying power

In characteristic list style, Martin Zwilling outlines seven signs or pieces of evidence that may be great predictors of a startup’s long-term success.

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