By Hailley Griffis
This week’s great article roundup is all about our bread and butter — marketing. From LinkedIn marketing and marketing strategy, to email marketing and content creation. Business Insider, Forbes, Entrepreneur.com and Social Media Today all give excellent tips and tricks. Enjoy.
Business Insider explains just how powerful LinkedIn can be. With more than 225 million professionals worldwide using it, it is the hub for professionals to network and share online. Business Insider states that 24 per cent of salespeople increase their sales when they start using social media. Organizations can show off their expertise on LinkedIn and use company profiles and groups to build an influential presence.
Andrew Klausner talks about the importance of a robust marketing strategy. Although many companies operate off of referrals, if ever the referrals slow down, they need to have a strategy in place to pick up sales. But you cannot simply decide to market one day, and stop the next. Klausner points out some key elements to a successful strategy, including being realistic and consistent over time.
Email marketing is still in full swing, having grown exponentially since 2009. It is now responsible for 7.5 per cent of new customers, according to recent stats. There are so many email marketing services out there, Kim Lachance Shandrow outlines some important things to first look over before deciding on one. She highlights setting goals, determining costs, picking a design and deciding on platforms, among others.
Mark Smiciklas knows that every marketer dreams of having their content shared like wildfire. He shares an infographic that reveals the secret sauce for making content viral. The infographic looks at elements like scarcity, share buttons, skim-ability, practical utility and consistency. One interesting fact is that the average user consumes only about 20 per cent of the content on a web page.