Great articles roundup: Internet governance, crappy startups, great products, iteration, market demand, women VCs and CMOs

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By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are The Globe and Mail, Read Write, Mark Evans, The Wall Street Journal, VentureBeat, Harvard Business Review, and Forbes.

Governing the web (and everything else)

The governance of the Internet ain’t broken, so don’t fix it, says Don Tapscott.

Let’s all shed tears for the crappy startups that can’t raise any more money

It’s wannabe journalists writing about wannabe investors giving money to wannabe entrepreneurs.

The best marketing is a great product

Make sure your product delivers, says Mark Evans. And, as important, make sure the entire process surrounding the product is seamless and delightful. It starts with the messaging and the stories being told, and then involves how consumers can learn more about the product and its benefits, and, finally, the buying process.

Two-part series:

Part 1: Build it and they will come?

This post focuses on how successful repeat founders test their offerings/company prior to launch. Fewer entrepreneurs test their products because of how cheap it is to launch a product today, primarily due to the low cost and on demand availability of infrastructure. Instead, most entrepreneurs are in a ‘launch and iterate’ mode. On the flip side, it’s hard to remain on top – competitors can launch and iterate quickly as well. But perhaps even more interesting, enterprise customers are willing to be part of the test cycle – they take a chance on relatively new technology and in return get to help shape the product. A decade ago no enterprise customer wanted to touch a product until it was “fully baked.” This is an important change.

Part 2: How VCs test market demand

In this installment, Ed Zimmerman turns to how VCs test market demand for a product when conducting due diligence prior to investing. While this is important for founders like those discussed in the last article, without the track record those founders had, diligence on market adoption becomes even more important.

D’oh! The top 5 mistakes when attempting U.S. market entry

Over the past five years, many northern European companies have eyed the U.S. market as an opportunity for sales expansion and profitability. However, according to recent statistics from the National Venture Capital Association, less than five percent of these companies are successful in gaining revenues and market share within their first year. Interestingly, an even smaller percentage continue to pursue U.S. business after year one.

Despite this, now is the time to act, says Jennifer Vessels. As the U.S. economy is recovering from the recession, there is an openness to new ideas and funds available in the U.S. market. To take advantage of these opportunities, avoid these top five mistakes of U.S. market entry.

A wave of angel investing organizations focuses on women

As we see more women taking the reins of companies and filling seats on corporate boards, the number of female investors has lagged. Studies show that women make up just 10-15 percent of angel investors and venture capitalists. Fortunately, this is beginning to change.

CMOs: Here’s how to stay relevant in 2013

Today’s marketing initiatives must be data-driven, customer-centric and omnichannel. Unfortunately, though, many CMOs seem to be struggling to gain alignment and build consensus across their lines of business and into the boardroom. As a result, the C-suite can be plagued with uncertainty and misunderstanding, and CMOs are starting to worry about losing relevance. Here’s what it takes to get us all on the same page, pulling together.


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