Great articles roundup: entrepreneurship, crowdfunding, investment, marketing, and growth

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By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are The Kernel, Both Sides of the Table, Venture Village, Business Insider and Financial Post.

Some entrepreneurs are more equal than others

Social decadence and a poisonous educational culture in the West is fooling a generation of young people into thinking they can pen runaway entrepreneurial success stories. But they can’t, writes Milo Yiannopoulos.

The valuable unsung heroes of startups

Behind every great startup are amazing lawyers, mentors, executive coaches, recruiters and marketers who never get the full credit they deserve, says Mark Suster.

The four golden reasons why 2013 will be the year of crowdfunding

Yatan Blumenthal is the new COO of StartupCamp Berlin and wrote a thesis on the crowdfunding phenomenon. Here he explains the main reasons why 2013 will see peer-powered investing disrupting the traditional finance world.

Finding “investor-entrepreneur” fit (aka avoiding the series A crunch)

People-based investing is an age-old investment strategy. Bet on the jockey, not the horse, as the saying goes. Exceptional entrepreneurs will always find a way to make money, so the job of the investor is to spot the exceptional entrepreneur and convince them to take your money as opposed to worrying about strategic trends and dynamics. This VC thinks this is a flawed investment strategy.

12 from ’12: The ultimate list of the year’s top marketing lessons

This past year was punctuated by dramatic and exciting changes in marketing. Pause for a moment to look back and recap the top marketing lessons from 2012.

Five places to look for growth in the new year

North America is mired in a low-growth funk driven by cautious consumer spending and frugal capital expenditures. For 2013, many CEOs are bracing for zero or even negative revenue performance. Even frothy companies are adjusting to this ‘new normal’ by continuing to restrain R&D, sales & marketing and M&A activity. Is this reaction a tad premature? Have firms exhausted all avenues for growth? Managers should explore these five areas to propel their 2013 businesses.

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