As per our usual Friday schedule, we have rounded up some of the best articles we’ve come across in the past week to share with our readers. Front and centre this time around are Startup Professionals, Financial Post and the Huffington Post.
Martin Zwilling, CEO and founder of Startup Professionals, Inc. assesses the overload of information that today’s entrepreneurs are swimming in, causing them to either over-think or under-think very crucial issues. He bases his points on Daniel Patrick Forrester ‘s book and offers key areas for reflective thinking.
Mitchell Osak offers questions that attempt to clarify overall marketing structures and functions to make sure you are “doing the right things, right.” He addresses everything from customer influences and value propositions to using the right metrics.
David Mandell, the co-founder and CEO of PivotDesk, provides an excellent resource for startup CEOs who are looking into public relations. Choosing the proper partner in public relations can be essential to a startup and these five points will absolutely help determine if the firm is a good fit.
Last, but certainly not least, a post by Alastair Campbell came up today. He is the former head of communications for former U.K. prime minister Tony Blair. It draws from his own experiences to offer quite a bit of insight into the ever-changing communications realm.