Great articles roundup: Entrepreneurial missteps, marketing strategy, the world of PR

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By Hailley Griffis

As per our usual Friday schedule, we have rounded up some of the best articles we’ve come across in the past week to share with our readers. Front and centre this time around are Startup Professionals, Financial Post and the Huffington Post.

Many entrepreneurs over-think or under-think issues

Martin Zwilling, CEO and founder of Startup Professionals, Inc. assesses the overload of information that today’s entrepreneurs are swimming in, causing them to either over-think or under-think very crucial issues. He bases his points on Daniel Patrick Forrester ‘s book and offers key areas for reflective thinking.

5 questions that assess whether or not your marketing strategy is working

Mitchell Osak offers questions that attempt to clarify overall marketing structures and functions to make sure you are “doing the right things, right.” He addresses everything from customer influences and value propositions to using the right metrics.

5 things every startup CEO should know about hiring a PR firm

David Mandell, the co-founder and CEO of PivotDesk, provides an excellent resource for startup CEOs who are looking into public relations. Choosing the proper partner in public relations can be essential to a startup and these five points will absolutely help determine if the firm is a good fit.

Why the world of PR is changing

Last, but certainly not least, a post by Alastair Campbell came up today. He is the former head of communications for former U.K. prime minister Tony Blair.  It draws from his own experiences to offer quite a bit of insight into the ever-changing communications realm.

/// COMMENTS

2 Comments »
  • Nick Stamoulis of Brick Marketing

    July 02, 2013 12:57 pm

    One of my favorite quotes from the 5 Questions article is the Einstein quote – “not everything that counts can be counted, and not everything that can be counted counts.”

    Many businesses look at their data and only see the hard facts. They focus on dips in traffic instead of looking at the bigger picture. You need to track your data but also analyze it in context. Did the dip in traffic coincide with a holiday? Are there other factors at play? You need to measure holistically to see if your marketing strategy is working.

  • Francis Moran

    July 02, 2013 1:11 pm

    I agree entirely, Nick. Not measuring is only the second-worst sin; measuring the wrong thing is the worst.

    One of the most useful tools I have ever come across to eliminate seasonal variations and many other such distorting factors is Kraig Kramers’s trailing average charts. (http://www.ceotools.com/)

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