Great articles roundup: Digital marketing, Facebook news feed, useful marketing and marketing mistakes.

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By Hailley Griffis link

Happy Friday everyone. This week, as usual, we have our favourite articles of the week lined up for you. Since we’ve been talking about startups and entrepreneurship in Ottawa in a few posts on the blog this week (look to Leo and Francis’ duelling posts), our first article talks about why startups should opt for digital marketing. Next we take a look at the latest change to Facebook and what that means for B2B marketers. Finally, the last two articles we’ve rounded up talk about how to combine your customer service and marketing efforts by making your marketing useful and avoiding silly mistakes on social media. We pulled this week’s content from Nashville Business Journal, Convince and Convert, Social Media B2B and Memeburn. Let us know what you think!

4 reasons startups should invest in digital marketing

Samantha Owns Pyle, Owner of Green Apple Strategy, looks into some excellent reasons why entrepreneurs should consider beginning their marketing efforts with digital marketing, as opposed to jumping into traditional mass marketing. Cost effectiveness is a big one for startups, as is setting up early-stage personal branding.

What B2B marketers need to know about Facebook news feed changes

Some insight from Jeffrey Cohen about the news feed changes and how they affect B2B marketers. Interesting stats from a recent Forrester study say that 57 percent of Facebook users like a brand or vendor on the social network, and 51 percent would even post on a brand or vendor’s page. With the latest Facebook algorithm change, a post that gets more like and shares (among other things), is more likely to stay at the top of a news feed.

The 6-step path to creating inherently useful marketing

Jay Baer published a checklist for smart marketing to make sure you are helping your customers and being as useful as possible. He provides some interesting examples of brands that are connecting their online and offline marketing in creative ways. His easy-to-follow checklist helps marketers concentrate on help instead of hype.

4 massive mistakes people make marketing to other businesses on social

It’s easy for brands to get distracted from what their social media goals actually are. David Graham shares some of the worst social media mistakes he’s come across. The examples of social media marketing gone wrong emphasize the importance of listening to customers first and learning about their overall platform use, instead of  jumping in and yelling at them about yourself through social media.

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