Great articles roundup: Customer stories, VC or not, getting things done, AdWords, plugging content

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By Leo Valiquette

Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are MarketingProfs, Ventureburn, Search Engine Journal, Fast Company and Convince and Convert.

Make content marketing authentic: The case of customer stories

Although many see content marketing as just that — marketing — smart marketers know that what they’re delivering is a great story. At the heart of that is truth, education, and personality — however imperfect it all may be. Jay Pinkert talks about the power of the customer story.

Figuring out whether to bootstrap or find a VC overlord? Read this first

While bootstrapping to market has acquired a certain cache, Michelle Atagana suggests there are still many advantages to ceding some autonomy in exchange for having in your corner an experienced, and connected, VC or angel investor. But then the question becomes, what kind of entrepreneur must you be to get their attention?

6 reasons why small businesses often fail with AdWords

Small businesses often fail to see sufficient ROI from their Google AdWords campaigns and many find reason to feel they’ve been fleeced by some slick and self-proclaimed AdWords agency. Andrew Lolk explores six common mistakes he sees businesses make time and again, beginning with not developing an understanding of how AdWords work before handing a campaign over to a third party.

How to be prolific: Guidelines for getting it done from Joss Whedon

The creator of Buffy the Vampire Slayer, who made a critically acclaimed adaptation of Much Ado About Nothing while editing The Avengers, talks with Ari Karpel about “getting things done.” Great productivity tips for busy people everywhere.

How to promote your content across owned, earned, and paid media

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.” While this is true, marketers often forget the importance of promoting their content. People don’t find content by mistake, or by accident. Every content plan needs a complementary promotion plan that combines paid, owned and earned media, writes Matthew Gratt.

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