Great articles roundup: Creativity, female entrepreneurship, going viral, Silicon Valley

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By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Fast Company, Startup Professional Musings, Velocity and Memeburn.

We’re marketers, not soldiers: How combative competition is killing creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

Women bring their own style to the Startup World

Everyone seems to agree that women think differently than men, and run their businesses differently, but there is a lot less agreement on which styles are better or worse. Martin Zwilling looks at how entrepreneurial styles differ between the sexes.

Behind the crap: What it feels like to go viral

Doug Kessler of Velocity talks about its recent Slideshare piece, “Crap: Why the biggest threat to content marketing is content marketing,” and what it feels like to have a video go viral.

Why ideas and products become contagious: The Jonah Berger Formula

Lydia  Dishman talks with Jonah Berger, author of “Contagious: Why Things Catch On,” as he weighs in on why cats go viral, whether Twitter’s Vine will die out, if the Nike FuelBand is a flash in the pan, and the steps to make anything stick.

What is the state of Silicon Valley today?

talks about vibe in the Valley for both startups and major players. “Something is in, something is out. Someone is the shit, someone is shit. It doesn’t matter what reality is, the vibe overcomes all in its way.” This article is blunt and to the point with some great conversation points.

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