Great articles roundup: Content marketing, stupid metrics, investments, innovation, and corporate pitches

Work with us

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are Joe Pulizzi, BtoB, Mashable, VentureBeat, and Business2Community.

5 reasons for the great content marketing correction

If you follow the stock market, then you understand what a correction is. Technically, a correction in the stock market happens when stocks (as a whole) decline at least 10 percent over a relatively short period of time, usually after a nice run up in stocks (called a bull market). Over the last 50 years, we’ve seen (for the most part), a bull market in paid media. It was clear back then and it is even clearer today: most brands were (are) overweight in paid media and underweight in owned media. In this post, Joe Pulizzi explains that the movement of content marketing is a necessary correction in the marketplace, and why this shift is occurring.

Don’t use ‘stupid’ metrics

Google’s digital marketing evangelist, Avinash Kaushik, makes a point to tell B2B marketers not to be “stupid” when it comes to measuring their online marketing. This post highlights measurements that are a waste of time, and explains that B2B marketers should only focus on the metrics that matter: engagement and loyalty.

3 must-have marketing investments

Summer signals the beginning of budget season. Before making marketing investment decisions, analyze this year’s three marketing must-haves: social media, content marketing and mobile. While aspects of these marketing formats may not have direct costs, they all require budget and resources. In this post, Mashable offers suggestions for use of these tactics, and other important information for marketers.

One valuable lesson a kindergartener can teach your startup

Eric Ries, author of The Lean Startup, recently showed that kindergartners beat business school graduates in a simple innovation test. Ries, who just joined the team at Singularity University, demonstrated how kindergartners’ ingenuity can outpace that of business school grads using the “marshmallow challenge,” and explains just how important innovation is for startups.

The startup pitch in the corporate context

You can tell a lot about a company by its approach to the business pitch. This post argues that the corporate business pitch could take some pointers from the standard VC pitch, which should always identify a clear problem, provide a compelling solution and be differentiated, aspirational, inspirational, and visually communicative.

Leave a comment:

Join us

Events We're Attending:

  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description