Great articles roundup: Content marketing, international talent, entrepreneurial mistakes, Silicon Valley

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By Hailley Griffis

Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are Under30CEO, Marketo Marketing Blog, Fast Company and Memeburn.

Tech Startup High Flyers: Israel, India and Brazil

Under30CEO takes a good look at Brazil, India and Israel, three of the most important tech hubs in the world outside of Silicon Valley. Thanks to the specialties they have already developed and their population bases of digital consumers, they are coming up with some incredible and innovative new technology.

Beyond Lead Generation: How to use content for sales enablement, lead nurturing and retention

Caroline Watts looks over strategic ways to incorporate thought leadership into marketing while extending the life of your content. This is a process that can help sales teams with their prospects, can improve marketing automation and help retain existing clients.

Every entrepreneurs biggest mistake (and how to avoid it!)

JW Dicks and Nick Nanton, bestselling authors, unearth a common mistake startups make when selling and explain the notion of preselling to avoid this problem.

Do we really need to replicate Silicon Valley?

Michelle Atagana addresses the trend in Africa where tech city names now begin or end with Silicon and how the 50 years of work in Silicon Valley cannot be replicated, but suggests a Silicon ecosystem to bridge the tech worlds.

 

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