Great articles roundup: content marketing, bad pitches, startup teams, campaigns and social media

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By Alexandra Reid

As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are Joe Pulizzi, Fast Company, ReadWriteWeb, SpinSucks and The Accelerator Gazette.

Five reasons why content marketing is no buzzword

Most people who aren’t involved in the industry on a daily basis may think that the term “content marketing” and the industry came out of nowhere. Joe Pulizzi puts together an interesting list of happenings that may (or may not) change your feeling on the matter.

Social media makes bad pitches go viral — and can save PR from itself

Not even spam filters can save Fast Company writers from horrible PR pitches. Amber Mac shares three tips on how you can use social media to win hearts, minds — and ink.

Six skills every startup team needs

Many tech startups begin the same way: One founder, one dream and a plan to make it happen. And most businesses stay that way — there are many more solo entrepreneurs than business owners with employees. But to succeed, most startups need a much broader set of skills and experience. If you intend to build a scalable business and get funded, you need to build a team that will get the job done and impress the money people. Author Rieva Lesonsky explains what constitutes a great team.

Four-step process to create an integrated marketing campaign

We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. And, of course, in this “new economy” we’re all doing more with less. Looking at everything available, it’s easy to get overwhelmed. Where do you start? How will you staff? Where do you get the resources? What should you include? How will you measure it all? Author Gini Dietrich explains to create an integrated marketing campaign today, it’s best to crawl before you fly.

Make social media work for your startup

Founding a startup business and being your own boss can be a rewarding experience, but it also requires careful allocation of resources and a lot of hard work. As business starts pouring in, the realization quickly sets in that there never seems to be enough time or people. Luckily, we live in a social-media age where there are countless free or cost-effective solutions to help you promote your business. The trick is knowing when to use social networks to spread your message, and when you need to outsource your public relations to a professional organization.


  • Gini Dietrich

    June 18, 2012 8:13 am

    Alexandra, thanks so much for including Spin Sucks in your roundup! It turns out Martin Luther King was smart about a lot of things…including how to get started with an integrated marketing campaign.

  • Alexandra Reid

    June 18, 2012 12:27 pm

    Our pleasure, Gini. We are avid readers of your blog. Thank you, as always, for the great content.

    – Alex

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