Great articles roundup: Content briefs, entrepreneurship, behavioural economics and social media

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By Daylin Mantyka link

It’s Friday — which means that it’s time for the weekly roundup. This week. we have informative content from velocity, Founder Dating, memeburn, The Buzz Bin and Duct Tape Marketing.

7 critical elements of a great content brief 

Doug Kessler says that home-run content doesn’t happen by accident and that it always starts with a great plan. Since marketers aren’t often the ones producing the content, it’s incredibly important to communicate clearly in content briefs. Besides the usual stuff nascent to all, Doug goes a step further and identifies seven elements to turn good into great.

Am I an entrepreneur?

A serial entrepreneur based out of Silicon Valley, Rick Marini hears from many young startup enthusiasts and how they want to build a multibillion-dollar company. But before jumping in, he urges you to consider whether or not you actually are an entrepreneur or just someone after a piece of the limelight. In this post, Rick outlines key attributes of a successful entrepreneur and whether or not you have what it takes to make it down this tough road.

5 big ways behavioural economics is changing traditional marketing

Diane Charton says that to be a truly successful marketer, you need a clear understanding of human motivation and behaviour. So clear, in fact, that you have the power to influence it. As economics and psychology slip into this discipline, our former assumptions are challenged. In this article, Diane outlines five cognitive biases that need to be considered for a successful marketing campaign.

3 social media lessons I learned from ‘It’s the Great Pumpkin

In the spirit of Halloween, Michelle Wright draws social media inspiration from her favourite seasonal show, It’s the Great Pumpkin, Charlie Brown. In this cute and cartoonish post, Michelle reminds us of the importance of using compelling visuals, learning from our past and using what we can for creative inspiration.

Can you build a business today without social

John Jantsch (and many others) say yes, but why would you want to? In this podcast, John talks with Jeff Korhan, author of Built in Social, about the role social media plays in business. These days, it’s not a question of whether or not you use this tool in your marketing efforts, it’s just there and to be used to your full advantage.




One Comment »
  • Michelle Wright

    November 01, 2013 11:20 am

    Daylin, thanks for including my post in this week’s round-up!

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