Great articles roundup: Brand differentiation, intrapreneurs, startup pitch, startups

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By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Fast Company, Gabriel Weinberg’s Blog and ReadWriteWeb.

The sex panther formula for finding your brand’s secret sauce

Anchorman’s Brian Fantana may have been off the mark with his sex panther cologne — but his head was in the right place. Mark McNeilly writes about the importance of product differentiation and finding that secret sauce that separates your brand from the rest.

The League Of Intrapreneurs: 4 changemakers making a difference inside big companies

Intrapreneurs — changemakers working inside big companies to make a difference from the inside out. Ariel Schwartz summarizes the 4 winners of the inaugural competition, the League of Intrapreneurs offered by Ashoka Changemakers and Accenture. The companies listed are large, innovative, for-profit ventures.

Constructing a better startup pitch

CEO and Founder of DuckDuckGo, Gabriel Weinberg, provides some insightful pointers on pitching to investors. An angel investor himself, Weinburg has an insider’s perspective on how to put your best food forward when telling your story.

5 reasons working for a hot startup isn’t as cool as you think

These days, startups seem to be all the rage. Matthew Bryan Beck offers his take on why leaving your full-time, secure job for startup life might not be suited for everyone.

 

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