Great articles roundup: Big news, Internet freedom, the road to ruin, marketing tactics, business tips

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By Alexandra Reid

As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are ReadWriteWeb, GigaOm, Inc., Financial Post, and MarketingProfs.

How big tech companies keep quiet on big news

While startup companies crave the kind of exposure that can require public relations campaigns worth hundreds of thousands of dollars, established tech players often pick and choose when they speak, if they choose to speak at all. As author Dave Copeland explains, as long as the media clamors for info, hoarding it works as a publicity strategy.

Is the UN the next big threat to Internet freedom?

The International Telecommunications Union, an arm of the United Nations, wants very much to take over management of the Internet, a plan that will be debated by member nations in Dubai. On Thursday, a bi-partisan group of U.S. congressional officials said they will resist this attempt with everything they have — but will it be enough?

You want to be a founder? Don’t do it

Every ambitious self-respecting 20-something suddenly wants to “do a startup.” That’s the road to ruin, says this venture capitalist.

Low- or no-cost marketing tactics that deliver big results

For every Groupon, there are hundreds of technology companies that fail to market themselves properly and crash and burn as a result. The reasons range from a lack of understanding of how to market their wares, to a lackluster, or non-existent, budget to get the job done right. Putting your message on the doorstep of your target market is one of the key ways to market your business. A representative of Filemobile Inc. shares a handful of low-or no-cost marketing lessons that delivered big results and helped the company grow.

Eight business tips from the co-founder of a multimillion-dollar company

… well, not exactly. A co-worker of the co-founder of a multimillion-dollar company shares these tips. Nevertheless, they are good ones.

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