This week’s article round-up starts off with more great pieces about entrepreneurship and startups. First, we have a post from Entrepreneur that talks about why right now is the perfect time to be an entrepreneur and a post in the Huffington Post’s Small Business section all about startup hiring and more specifically, the kind of people that you do not want working at a startup. We picked up some great marketing stories this week as well. In the Social Media Explorer, we found an article that talks about the incredible fragmentation of the online marketing world, why that is a problem, and how to fix it so that your online media is gaining as much traction as possible. Finally, in Small Business Trends, we read a great piece all about how to make sure your marketing efforts don’t come across as a sales pitch. Hope you enjoy our weekly roundup, let us know what you think in the comments.
Just today, Jim Joseph published an article talking about why right now is the perfect time to be an entrepreneur. And it’s true, never before has there been so much collective support in favour of startups and entrepreneurs. This is beneficial for everyone because startups are the backbone of the economy, and with so much support, startups are much more likely to succeed. The last point that Joseph makes adresses social media as an important and accessible tool for startups to use in order to propel their marketing efforts
Gil Laroya is harsh but honest when he tells people that they don’t belong in the startup world. Although he knows people perceive it as a hyper-creative and exciting atmosphere with comfy couches, the wrong kind of people can be attracted to that idea, and in the end bring the startup down. Because startups require 110 percent buy-in and commitment, it takes a certain breed of person to be capable of working in, or running a startup. See what he has to say on the matter.
Jason Corrigan looks at just how fragmented the current state of online marketing is. You have traditional media people, handing channels like radio and television, then there is SEO and social media who get bunched together with the web developers and end up in charge of anything digital that the marketing campaign requires. Corrigan raises the issue that these two teams may in fact never work together in a way that is profitable to the business, essentially if they aren’t working together then their exposure won’t be maximized, conversations will never be as big and sales opportunities could be completely passed by. He has a few great points to make about how to solve this issue and increase online exposure.
Pushy sales marketing is the last thing that people want, especially now that using social media, consumers can easily engage with brands that are genuinely interesting and looking to chat with them. Amie Marse explains that it takes a little bit more effort to ensure that your marketing doesn’t sound like a sales pitch, but in the end, it is worth it. She has a few strategies to ensure that proper vocabulary is used, how to use limited-time offers and keeping an eye out for trends.