Great articles roundup: App development, digital footprints, SEO agencies vs. content marketing agencies

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By Hailley Griffis

Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are Gigaom, Memeburn, Search Engine Journal and Spin Sucks.

4 tips for developing applications that end users will actually end up using

Jordan Novet dives into the world of applications and notes that although companies are realizing that complicated enterprise applications don’t cut it anymore, a lot of applications still end up getting deleted. He looks at how to give employees applications that hold real value.

Your digital footprint is important: Here’s how to grow it

Anton Koekemoer asks, do you know what comes up on Google when someone searches your name? Digital footprints are becoming more and more important in the professional life and it is critical to controlling your success online.

SEO agency vs. content marketing agency: The differences and why they matter

Amanda DiSilvestro considers the complexity of choosing to hire either an SEO agency or a content marketing agency. She explains the differences between the two so that business owners can make more informed decisions based on their overall needs.

15 reasons digital marketing works for us … and not for you

I had the pleasure of seeing Gini Dietrich speak at SoCapOttawa earlier this month. Since then, I’ve been keeping up with her posts. Her list of reasons that digital marketing works was a particularly good read this week. She laughs at the idea that digital marketing only works for her because that is what she does all day, and lists things that her shop is doing right for others to learn from.


  • Gini Dietrich (@ginidietrich)

    June 07, 2013 12:19 pm

    Thanks Hailey! I was kind of on a rant with that one…I’m tired of people saying digital marketing works for us because it’s what we do. Uh, yeah. And it’ll work for you, too, if you spend the time to understand it.

    These other links look interesting. I’ll check them out!

  • Gini Dietrich (@ginidietrich)

    June 07, 2013 12:20 pm

    Grumble, grumble. I misspelled your name, Hailley!

  • Lindsay Bell (@belllindsay)

    June 07, 2013 12:50 pm

    Hi Hailley,

    SoCap was great wasn’t it? :) I just wanted to say thanks for including Gini here in your roundup – and how happy I am that you enjoyed her talk – and have been enjoying the blog as well! Have a great weekend!

    Cheers, Lindsay Bell, Content Director, Spin Sucks

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