Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are Gigaom, Memeburn, Search Engine Journal and Spin Sucks.
Jordan Novet dives into the world of applications and notes that although companies are realizing that complicated enterprise applications don’t cut it anymore, a lot of applications still end up getting deleted. He looks at how to give employees applications that hold real value.
Anton Koekemoer asks, do you know what comes up on Google when someone searches your name? Digital footprints are becoming more and more important in the professional life and it is critical to controlling your success online.
Amanda DiSilvestro considers the complexity of choosing to hire either an SEO agency or a content marketing agency. She explains the differences between the two so that business owners can make more informed decisions based on their overall needs.
I had the pleasure of seeing Gini Dietrich speak at SoCapOttawa earlier this month. Since then, I’ve been keeping up with her posts. Her list of reasons that digital marketing works was a particularly good read this week. She laughs at the idea that digital marketing only works for her because that is what she does all day, and lists things that her shop is doing right for others to learn from.