As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are Marketo, NextGen Journal, ReadWriteWeb, B2B Bliss, Ventureburn, and Montreal Tech Watch.
Great information on how to create a program to reward B2B brand champions, modelled after Marketo’s own champion program.
The post screams link bait but I couldn’t resist. It was so controversial, it attracted hundreds of comments and a commentary post from Fast Company. Read for yourself and share your opinion.
Social media marketers have long focused on finding “influencers” on Facebook to spread a message or promote a product. New research suggests they’re missing half of the equation – susceptibility, or the idea that some people are more likely than others to be influenced by online social networks.
Are you using social media to reach your customers? Are you doing it strategically or are you just bashing them over the head with information? HubSpot’s Dan Zarrella and HootSuite’s Ben Watson teamed up for a webinar on social media marketing. Check out some key tips from the webinar on how you can reach customers more effectively.
The first three points are rather obvious, but I particularly like point four: Launch with immediate benefit to consumers.
This isn’t so much a great read, but there’s an interesting initiative on the Canadian Innovation LinkedIn group with a map showing the different actors in the ecosystem that’s worth checking out. As stated on the homepage, caninnovation is still a work in progress, but the current data is already interesting. And it’s not just startups, since the map also wants to add large clusters, industry trade groups, as well as universities. If you are part of an innovation group (an incubator, investment firm, entrepreneurial organization), take a few minutes to add your organization profile there.