By Hailley Griffis
As per our usual Friday schedule, we have rounded up some of the best articles we’ve come across in the past week to share with our readers. Front and centre this time around are Social Media Today, SocialMediaB2B, Marketing Sherpa Blog and Econsultancy.
Jay Baer looks into a formula for content marketing. Is there a certain amount of content required? According to Jay, if you want to make your content useful, there absolutely is. You need to look at personas, budget stages and the number of questions you need to answer, before moving to the next stage. The formula involves all of these numbers and helps you figure out how many of your customer’s questions your content should be answering.
Though some companies seem to think their customers aren’t on social media, Jeffrey Cohen writes about recent statistics that reveal that 40 per cent of the world uses a social media site every day. The study goes into which social networks are used and when specifically their traffic peaks throughout the day, with information such as “2.1 billion search queries are conducted on Twitter every day. That’s almost half as many as performed on Google.” The importance in these numbers for marketing lies in understanding where your customers are on social networks. With that information, you can create the presence, and the content, to find them.
Jonathan Greene looks at the following marketing concept: if you build credibility with your target audience, as a trustworthy source, customers are more likely to come than if you write relentless self-promoting posts with your product as the sole focus. He uses RedBull as a prime example for using its site to attract its audience with relevant sports, celebrities and news. It allows consumers to come to the conclusion themselves and associate RedBull with their lifestyles.
Danny Ashton takes you to the 1940s for some excellent content marketing tips. He emphasizes the importance of writing as though you are publishing; even though books are written for thousands and most marketing content is written for a smaller audience, basic publishing rules still apply. This is a refreshing look into how long content has been around and the different examples that can be found in history.