Focus roundtable: The Rise of Pinterest in B2B

Work with us

By Alexandra Reid

For those of you who have been living under a rock for the past few months, Pinterest is a new, visually stunning social bookmarking site that is breaking records for new visitors. It received nearly 11 million visits the week ending Dec. 17, 2011, outranking Google+, and experienced a fourfold increase in unique visitors from September to December. I’ve written on Pinterest here before, but I thought¬†it might be helpful to also share with you the recording of a Focus roundtable I participated in yesterday on the rise of Pinterest in B2B.

The panel of speakers, which consisted of Constance Aguilar (Abbi Public Relations), Amanda Maksymiw (OpenView Labs), Karlie Justus (Yep Roc Music Group) and myself, along with our moderator, Anne Yastremski (MarketingProfs), answered a wide scope of questions from more than 200 participants on all aspects of Pinterest and how it could fit into a B2B social media marketing strategy.

Specifically, we discussed:

  • Where Pinterest can fit in your B2B social media marketing strategy
  • How Pinterest can help your SEO, content marketing, and other B2B marketing activities
  • What ways B2B brands are already using Pinterest
  • Best practices for your Pinterest account

Follow the link, listen in and see if you can answer some of these questions yourself in the comments section below. I’d love to hear your perspective.

https://www.hidefcorporate.com/wav/rec/30/conf50230_11379910.mp3

Leave a comment:

Join us

Events We're Attending:

  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description