B2B businesses should establish a PRO presence on Vimeo ASAP

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By Alexandra Reid

Vimeo recently announced a number of site upgrades that will help businesses upload, showcase and share videos faster, wider and more beautifully than ever before.

The video hosting and sharing platform’s popularity skyrocketed last year, with an 82 percent membership and 48 percent unique visitor increase from 2010. It’s a good thing then that Vimeo decided to update its features to compete with other popular video channels in 2012. As a huge fan of Vimeo myself, I look forward to seeing these numbers increase further, and with all the hype surrounding “new Vimeo” I suspect they shall. Vimeo even attracted the attention of BBC News, which reported that the channel could pose a significant challenge to YouTube in the coming year.

Vimeo is a popular channel among B2B businesses because of its PRO accounts, which are designed specifically for commercial purposes and therefore have superior player, compatibility and video quality. As explained by VentureBeat, “Vimeo has worked to differentiate itself from YouTube by providing a more professional, commercial-free service with fewer restrictions.” It also intended PRO accounts to be affordable for small businesses, providing a great platform for new ventures to showcase and promote their products and services, without the worry of advertisements creeping up in their videos.

With PRO, businesses can enjoy advanced statistics, unlimited HD uploading and HD embedding with mobile, tablet and TV support. PRO accounts also allow businesses to create unique, stand alone, fully customizable portfolios with built-in video SEO without any Vimeo branding. Businesses can choose to keep their accounts separate from the Vimeo community or join the community through a “Community Pass” system.

Vimeo’s upgrades are primarily intended to maximize the video sharing and viewing experience with a redesigned video page that allows faster uploading with simpler and more organized features that help users “share, connect and learn” more easily.

Vimeo says on its blog that it will share more information about its new features as they are rolled out in the coming weeks. For now, users must request to try the new site.

Features include: a new video page that provides bigger videos, better tools and new keyboard shortcuts, better browsing and search options, the introduction of a newsfeed to provide more information about your community, a follow feature, a recently viewed and related videos feature, faster uploading with the option to upload multiple files, better privacy control and the ability to search videos with creative commons licenses, which is possibly a reaction to the SOPA/PIPA protests, reports CMS Wire.

Some features, such as follow, news feed and multiple file uploading, resemble those provided by Twitter, Facebook and YouTube, so you can see the strategic moves the channel is making to compete.

The surge in new membership and visitors combined with these new features will make Vimeo a powerful social channel in 2012. For these reasons, I suggest B2B businesses establish a presence there ASAP.

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