Anyway, yes, a few thoughts to make it more dynamic. Obviously, you know your client and I do not but we all know that certain clients are more comfortable, shall we say, embracing new media techniques, etc.
-Arsenault seems like a pretty credible insider, how about have a 2 minute video of him talking about why he chose to start the company, his background etc.
- I noticed the Flow Chart. I also noticed it’s extremely confusing. Perhaps have the CEO or CTO “whiteboard’ the chart in a video, have it reside in the media kit section.
- I love graphical timelines of company milestones (this may not be appropriate if it’s a start up).
- fact sheet
- seems this is a very complicated and complex issue that we all have to face but have little idea how. the media kit should have appropriate material to help the journalist learn. not just definitions but links to supporting material, current new article feed.

Just a few thoughts. -Rich

My post was meant to highlight that the media center of the site does indeed contain all of the information that the media would need in order to cover the company, but your point about the media kit itself is well taken. The entire document from the media kit is indeed viewable on the site for easy access, and perhaps is, as you say, “too text heavy” but the document is also available as a PDF download, should the site visitor wish to read it offline. I would be interested to hear how you suggest they make their media kit more dynamic.

Essential Life Data is a new company with a new web site, and as a result is in the process of establishing a presence in its target media which, once achieved, will be highlighted in the news coverage section. Hopefully, this additional material will help lend some dynamism to the look and feel of the media center.

http://newsroom.cisco.com/dlls/corporate_information.html

Just my $.02. -Rich