‘incubator’ Tags

Accelerator metrics in Canada (or anywhere)

Guest Blogger Accelerator metrics in Canada (or anywhere)By Jesse Rodgers

I spent a little time at StartupWeekendHamilton3 in April as a mentor and was talking to a young founder who proclaimed that there was one great accelerator in Canada. Who he said it was surprised me a little and got me thinking, what makes an accelerator “the best” and why should an eager founder care? The baseline in my mind is Y-Combinator. No one can argue it is the best seed-stage accelerator based on its results. What is difficult for everyone to agree upon is what does it do to achieve those results or even harder, what defines success?

In my opinion the key things it does:

  • Social Capital via Paul Graham: How he teaches founders and the hacker culture he has built provides entrepreneurs with access to the very best social capital that exists for anyone starting a technology-based company.
  • Peer mentorship: The structure of the 12 weeks enables peers to hold each other accountable. This competition amongst comrades is powerful as it turns around the human nature of playing to our own strengths and pushes founders to “keep up with the Joneses.”
  • Hungry founders: Funding is minimal. After a bit of a bump it has since been decreased and I would bet if you look at the successes out of YC the biggest ones started off with the least amount of financial resources.

There is some striking similarity to what YC does and the thinking and observations behind the Goldmine Effect by Rasmus Ankerson (watch it, it is interesting). The basic point is that if you can find the talent that has the potential versus the talent that has already been refined, you will get a better result. Money and facilities do not make a difference; identifying underdeveloped talent does. I think there are three core factors that go into determining the quality of a given program.

  • Where is the program located? Are there companies in the immediate area just a stage or two ahead that can help you grow?
  • Who is backing the program and what did they invest to make it happen? Do they get involved in the companies they invest in or do they “spray and pray” with their investment?
  • What types of companies have been successful in the accelerator in the past? Who gets funding afterwards? Are they B2B or B2C, SaaS or something else?

What is less important:

  • Demo day: The rock-show nature of demo days is not a good environment for investors but you need to take advantage of the intros and the social capital on offer to build those connections for yourself.
  • Money: Funding amounts from the accelerator should not influence your decision to go there. Good companies will get funding, build a good company and spend as little as possible doing it.
  • Mentor walls: In Canada, there is a relatively small pool of people with both time and capital but there are a lot of people who can help you move the needle in different ways.

Right away some might say that the above less-important items are what builds momentum and if you look at the YC companies’ momentum being three times that of TechStars, then how can I say they are less important? These things have the greatest effect after the startup object is already in motion, in my opinion. The less important items are used all too often as the way to get the startup object moving.

A simple scorecard to find out who’s best for you

If a scorecard was set up to measure a program it should look something like this:

Q: The program is located near companies that I am interested in working with:

1. None that I know of.

3. Some interesting founders.

5. Who we would exit to and would like on our advisory board are within walking distance.

Q: Investors in successful companies that have been in the program are:

1. Not involved in investments.

3. One of 12 investors in the companies that graduate.

5. Take a board seat and/or a significant position in the financing round following completion of the program.

Q: Companies that have been successful in the program in the past are:

1. Nothing like us, we are B2B SaaS and all the successful companies are gaming companies.

3. Some are similar to us, there is no particular pattern to the type of company.

5. Just like us, we are a hardware company and everyone that has done well post-program are hardware companies.

Q: Funding we receive from the accelerator program is enough to:

1. We can go six to 12 months no problem, it’s great to not have to raise or find revenue right away.

3. It is OK but in six months if we don’t have revenue or financing we are done.

5. We can pay rent while in the program but we have to move and stay lean to survive.

This is by no means research-quality metrics but it does start to assign some way to weight rankings for you. If I was going to score YC, I would give it a 5, 3, 4, and 5, for a total 17 out of 20.

What else should be on this scorecard?

This post was originally published on Jesse’s blog, Who you calling a Jesse?

Technorati Tags: , , , , , , , , , , , , , ,

March roundup: What does it take to get technology to market?

March 2013 Calendar Printable 56 300x215 March roundup: What does it take to get technology to market?By Leo Valiquette

March break aside, we kept up the pace last month with a great lineup of content that featured some excellent posts from our guest bloggers. Hot topics included opportunities in the global smart TV market, criteria for hiring a worthy writer and the risks and rewards of having a product that is truly unique in the marketplace.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

March 20: Calling Canada’s startups: There’s a $200B TV market ripe for the taking, by Jason Flick

March 19: Is that writer worth the cost of the ink?, by Leo Valiquette

March 26: The ballad of the undifferentiated product, by Francis Moran

March 27: The ‘Accelerator Bubble’ will pop, but not for the reason you think it will, by Jesse Rodgers

March 25: Three (not so) simple strategies to avoid ‘losing the plot’ in marketing, by Rob Woyzbun

March 07: Oracles, shamans and storytellers, by Bob Bailly

March 13: It’s still rock and roll to me, by Francis Moran

March 21: Best of: My three buckets of customer segmentation, by Francis Moran

March 06: You can’t rely on the channel to grow sales in new markets, by Jeff Campbell

March 11: Drafting your own patent disclosure document, by David French

March 12: Don’t give your customers reasons to ask for apologies, by Leo Valiquette

March 18: Some dos and don’ts of governance, by Denzil Doyle

March 14: Before you jump on the content-marketing bandwagon …, by Leo Valiquette

March 05: From courting Hollywood’s A-list to navigating the Chinese New Year, by Leo Valiquette and John Hill

Image: March2013CalendarPrintable.com

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The ‘Accelerator Bubble’ will pop, but not for the reason you think it will

Guest Blogger The ‘Accelerator Bubble’ will pop, but not for the reason you think it willBy Jesse Rodgers

The incubator/accelerator market has a growing number of people watching and waiting for its bubble to pop. The reasons cited for this looming pop should be obvious: most accelerators aren’t going to perform as well as some TechStars programs and not even close to Y Combinator. Poor performance (measured in the number of short-term wins) along with the short-term nature of the funding behind most of the accelerator programs will cause them to run out of money and simply fade into startup history.

But that won’t pop the bubble.

As accelerators have become an increasingly popular way to scatter seed funding among a large number of companies, critics have noted two key developments: Companies of lesser promise are gaining acceptance, and often funding, and the quality of mentoring in the programs has decreased.

When David Tisch, former managing director of TechStars’ New York City accelerator, stepped down from his role with the program, he complained in an interview that “the majority of accelerators are not good for companies.”

I think the bubble pops when the application numbers and the quality of the people applying drops. That will happen when people no longer feel they need what accelerators offer. The leading indicator will be the poor performance of the companies coming out of the programs – the likely result of the poor quality of entrepreneurs entering the programs.

The angel and VC communities reacted to YC’s early success and latched on to the TechStars model that was viewed as a copy of Paul Graham’s YC model but open (these are the only two models for success). The experimentation with TechStars worked in terms of building a big lead list of early-stage companies and “founders to watch” who can be given a baseline education and network. That is something investors used to have to do for their early-stage investments; the TechStars model provides investors with a way to scale that early-stage knowledge transfer.

The problem is that everyone copied the 12-week TechStars model and didn’t look at what brought Y-Combinator it’s early success. It isn’t the DemoDay or the great list of mentors. It is the education process (which includes holding people accountable) that built the success and now the alumni network is allowing it to scale to a point.

When looking at the demand (indicated by the ever-growing pile of applications), it isn’t just fuelled by the popularity of tech startups and the sexiness of the moment. The demand for accelerator programs is fed by a gap in the services or product that is currently offered in the education system, globally. As building companies that require highly skilled and educated employees has gotten “easier,” the higher education system that was optimized to train PhD candidates hasn’t adjusted to the new reality.

The education industry gets this and has been learning how it can meet the need. There are a lot of experiments out there in higher education that have a long history but more recently the focus on experiential learning has seen the accelerator model meet education. The common place to find them spreading in higher education globally is to google ”Venture Lab” and skip past the .CA reference. There are 25+ of them across the globe and the number is growing.

The first generation of programs are a few years along and the next generation of programs is emerging. They range from innovation and entrepreneur streams in undergraduate and graduate programs to full-blown programs that are accelerator-like but heavily integrated into the educational experience of students. There are still many unknowns to be worked out but it is clear to me that the education system is better positioned to educate students and will eventually make most accelerator programs obsolete.

These programs will come to exist at every school and if they are done right at a few key schools the applicant pool will degrade for expensive accelerators.

This post was originally published on Jesse’s blog, Who you calling a Jesse?

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Great articles roundup: Accelerators, gunslingers, customer service and startup founders

link2 300x240 Great articles roundup: Accelerators, gunslingers, customer service and startup founders

By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Techvibes, MarketingProfs, Co.Create and GigaOM.

Which accelerator, if any, should you join?

Ian MacKinnon talks about the pros and cons of joining an accelerator and whether or not it’s right for your company.

Does your company need a gunslinger?

Every company has a Debbie Downer, a schmoozer, a puppies and rainbows Pollyanna- but does your company have a gunslinger? Mark Quinn talks about the key traits of  a gunslinger and why this type of person is necessary in marketing.

Extreme customer service: Lessons from companies that go above and beyond

Heart-shaped pizza from Afghanistan, Olympic donuts, and 10,000 helicoptered tacos. A look at some over-the-top ways companies are keeping their customers happy–and what you can learn from their extreme measures.

5 tips for startup founders from startup founders

Building a tech company is not easy. Barb Darrow talks with five founders about the ups and downs of their entrepreneurial journeys in an effort to make it a little easier for the next founders in line.

Technorati Tags: , , , , , , , , , , , , , , , , , ,

Ego capital and the ‘Series A Crunch’

The Cash Crunch 300x202 Ego capital and the Series A Crunch

The problem isn’t too little smart money, it’s too many dumb deals

By Ronald Weissman

The meme of the month is “The Series A Crunch.” According to Crunch Theory, many worthy seed-funded startups lack follow-on capital because VCs now have smaller funds or have moved later stage. CB Insights estimates $1 billion in seed financing will be “incinerated” and at least 1,000 companies will be orphaned. Other data suggest that the number of orphans could be much larger.

Those who say the problem lies with VCs (CB Insights isn’t one of them) must argue that the number of Series A deals has fallen sharply. This is not true and the problem lies elsewhere. Whatever the cause, there is, certainly, a capital crunch for seed-funded startups and it is likely to get worse, as the backlog of seed-stage companies needing Series A funding continues to grow.

Angel investors are panicked that it is hard to move from seed to institutional funding. As Adeo Ressi (founder of The Funded.com), urged well-heeled angels in late 2011, “don’t launch a company, launch a fund” or startups will die. The pain is growing; a search for “Series A Crunch,” now returns more than four million hits.

So, are VCs funding significantly fewer Series A deals? According to CB Insights’ venture and angel investing data, not at all. VC Series A deals in the U.S. have actually increased over the past two years, (until Q4 2012, when both angel and VC funding decreased). The average quarterly number of Series A deals for the past two years has been higher than the overall average (145) number of deals per quarter for the past four years and the trend line is positive. (See Chart 1: Weissman Crunch Series A)

So, where’s the VC-caused crunch?

Take a look at Chart 2: Seed Vs. Series A Funding. The problem is clear when one compares the number of VC Series A (green) to the number of angel-funded seed deals (red). Series A financings have been stable, but there has been a dramatic increase, since late 2010, in the number of seed-funded startups.

Pitchbook noted that the ratio of seed to Series A was 1.9:1 in 2008 but is 3.3:1 today. And analysts may be understating the problem. CB Insights estimates that 4,000 new U.S. companies were funded by angels, from 2010 to 2012. The University of New Hampshire’s Center for Venture Research (CVR) estimates that nearly 58,000 startups received initial angel funding between 2010 and June 30, 2012. According to CVR, angels invested $20.1 billion in 61,900 deals in 2010 (31 per cent were startups); $22.5 billion in 66,200 deals in 2011 (42 per cent were startups); and $9.2 billion in 27,200 deals in the first half of 2012, (40 per cent were startups).

If CVR is even half right, there are far more companies at risk of becoming orphans than CB Insights estimates. CVR’s data, for example, suggests that the 11,000 software startups founded and funded during the past two-and-a-half years is, by itself, more than double CB Insights’ total of all seed-stage deals in all sectors.

Angels everywhere

In the last full year studied by CVR (2011), 66,000 startups were funded by 318,500 individual angels. Where did all of these angels come from?

It seems like everyone is an angel. Major groups like Sand Hill Angels, Golden Seeds, Tech Coast Angels, Launchpad, The Angels’ Forum, Investors’ Circle, New York Angels, the Band of Angels and 300 other institutional angel groups account for approximately 12,000 to 15,000 of these investors.

Beyond institutional angels, there’s been an explosion of new models: seed stage funds, so-called “super angels,” and initiatives like Startups Across America to launch incubators and accelerators in every major metro. And almost every university has its incubator, too. Angels have gone online via Gust, Angelsoft and Angel List, websites that enable speed dating between investors and entrepreneurs. The recent US Jobs Act will broaden the base and lower the qualifications for angel investing even further. Today, virtually anyone, the proverbial “dentist with dollars,” can be an angel. I fear that the New Jersey boiler room hucksters are salivating at the chance to sell Florida retirees the latest “hot” Internet property.

As an active angel (the Band of Angels and the Berkeley Angel Network) I am strongly in favour of a healthy U.S. angel capital sector. Smart angel financing, together with the mentoring that experienced angels provide, is a tremendous force for social, political and economic good. I’d much rather see creative, private sector approaches to the problems that aging Western societies face than government “investments” and mandates.

But viewed in the aggregate, it seems like a year 2000-style investment bubble all over again, with angels this time, instead of VCs. We’ve new angel groups, incubators and seed funds appearing weekly. Xconomy identified 20 startup incubators in 2009, 64 in 2011 and 121 in 2012. Each of these nurtures dozens and in some cases hundreds of startups annually.

Why the surge in angel investing?

1.  Lean startups. Capital requirements for software and Internet businesses are at record lows thanks to open source, cheap hardware, and offshore and outsourced engineering and customer support. A little capital–$50,000 to $200,000 – can go a long way. This has tempted a new generation of lean entrepreneurs to seek funding from a new generation of investors, many too new to remember the last bubble in 2000, or the PC-fueled storage bubble of the 1980s.

2.  More exits = more newly minted angels. Since 2009, we’ve seen a sharp recovery in exit valuations, which soared in 2010 and 2011. Facebook, LinkedIn and many other public and private exits have created a new group of angels.

3.  High public valuations attract investors and are a self-fulfilling prophecy. Angel and VC investing trends react to public markets. Pre-money valuations of deals in so called “hot” sectors, like social gaming and social commerce, reached stratospheric levels for a while after celebrated IPOs. High valuations are, to some, a sign that good times are back and investor confidence has increased. During the Internet Bubble, just like during the Dutch Tulip Mania, high valuations gave investors the psychological confidence to keep investing in public and private companies. For someone like me, high valuations are signs of trouble.

4.  The rise of Ego Capital. The sexy career path for some successful entrepreneurs is to become angel investors or seed fund managers. Having had one startup success, many newbies seek to apply their success formula to a new crop of startups. We’re seeing new seed and even “dorm funds” managed by recent college grads who have no experience in venture or fiduciary fund management. It’s so cool to run a fund that even bloggers are doing it. And a new class of angels, “super” angels, are writing bigger cheques. One super angel, Ron Conway, famously warned in 2010 that angel investing shouldn’t focus on the personality of the investor; it is, he argued, about helping entrepreneurs succeed. Sadly, we’re now at the stage where angel investors are becoming brands. This is bad for angels and for the companies we fund.

Rather than look for unique deals, the Ego Capitalists all too often look in the mirror to invest in a familiar, narrow range of deals from their entrepreneurial past or in herd deals – mostly catalyzed by the last over-hyped social commerce or digital media exit. The Ego Capitalists need to ask, “how many social coupon or video sharing sites does the world really need?”

So, what’s wrong with this state of affairs?

We’re drowning in me-too companies. The number of self-funded or angel funded me-too deals screams that the supply of people and capital has far outpaced the supply of good ideas. Adding “social” to a few gaming, e-commerce or media sites is interesting. Doing it hundreds of times is self-defeating.

Let’s look at a few tech sectors where Crunchbase’s partial but helpful directory of startups hints at the depth of the me-too problem:

  • 450 businesses with tags indicating a focus on coupons
  • 257 “daily deal” deals
  • 408 sites tagged as focused on dating
  • 80 video sharing sites
  • 146 photo sharing sites
  • 330 job recruiting boards
  • 151 places to go shopping socially
  • 142 online sites to help charities raise funds
  • 64 places to go to find bars
  • 75 companies managing or monitoring social media
  • 60 gifting sites
  • 108 sites to find an online tutor

Investors advise a first time founder to start a company based on “what you already know.” So Crunchbase suggests that today’s software entrepreneur knows how to find a bargain, search for a date in bars and online, share photos and videos of his date online, give dates gifts and, when he’s run out of dates, or, more likely, run out of cash, he knows where to go online to look for a job.

Even staid categories have a serious oversupply of companies. A year ago, the Gartner Group listed more than 60 mobile device management firms. How many does corporate America need? A handful is likely to do well; the rest will die or become zombies. Most tech sectors are winner-take-all, where only the top two or three firms IPO, M&A profitably, or partner with market makers. In a 50-company market, you’ve a six per cent chance of being in first, second or third place.

We’ve been starting and funding far too many Me-Toos that compete for limited market share. With many firms exactly like all the others, dozens of startups compete for the same customer. Cisco, Blue Cross, Pfizer and even your college roommate can’t buy from all of them. And Google, IBM, Salesforce and Facebook can’t partner with every startup, either.

At a recent pitching event, I was unenthusiastic about a CEO’s undifferentiated advertising deal. He asked (and you can’t make this stuff up), “Would you like the deal more if we added a shopping cart to our ad network?”

We’ve started thousands of copycat, paint-by-numbers companies. As a result, many seed-stage startups who are competing for small slivers of market share will never gain enough traction to raise follow-on capital – and many don’t deserve to. Overfunded sectors are bad for everyone.

Following the 2000 dot-com implosion, one third of all angels disappeared, as did most incubators and accelerators and many corporate VCs. Startups suffered down rounds, a capital crunch and plenty of low-value IP asset sales. Many investors and incubators lacked the capital to defend their positions in the inevitable pay-to-play rounds that followed the crash and took crushing valuation hits, and eventually disappeared.

Sound familiar? The Ego Capital bubble is starting to burst. And this is one mania that we angels and our entrepreneur friends can’t blame on Wall Street or the institutional venture community. Want to know whom to blame? Just look in the mirror.

Image: Financial News Net

Ron Weissman is a Silicon Valley-based venture capitalist and angel investor with Performance Works and Band of Angels. He has been a board director of more than 25 companies and advised more than 50 CEOs and management teams in areas relating to corporate growth, market strategy, business development, HR and finance. He blogs about entrepreneurship and VC investing at www.perworks.com/weissman

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

The trouble with mentors is…

contradiction 300x300 The trouble with mentors is...By Francis Moran

I just this minute got off the phone with a CEO who has twice been a client. Along with a technical founder, he’s been working on a new startup for about a year now, and he wanted to pick my brain a bit on messaging and positioning. He said he was struggling with the consistency of his messaging, especially when it came to pitching investors. The company is looking for $500,000 in an angel round.

“Investors are telling us we sound like a completely different company the second time they hear our pitch,” my friend said.

We spent some time on the fundamentals. Like a lot of early-stage technology companies — hell, like a lot of technology companies, period — their message focused far too much on what they do and how they do it and far too little on describing the compelling pain they can solve in a unique, high-value fashion and for whom. In short, their message didn’t do a very good job of describing the customer and the customer’s real pain. From an investor’s perspective, the messaging was also lacking a compelling narrative about the evolving market conditions driving their prospects’ pain, and the huge value that had been created by startups addressing a similar pain in an adjacent market. They had terrific research that described these market drivers extraordinarily well, but little of that was in the messaging.

After 45 minutes, my former (and, I have every good reason to believe, future) client was kind enough to say I had really cut through the fog and confusion for him. Then, he said, “I think our whole problem has been caused by the pitch coaches we’ve been working with and the conflicting advice they’ve been giving us.”

And suddenly, I had my blog topic for today.

It’s a great thing that startups today have access to all kinds of resources that weren’t always available to entrepreneurs in the past. Pitch coaches, mentors, advisors, counsellors, guides — these sorts of people are lying pretty thick on the ground. They play a key role at economic development agencies, accelerator programs and incubators. They are, without a doubt, a critical part of the startup ecosystem and, collectively, they create huge value.

Individually, their quality and value varies widely.

Entrepreneurs entering accelerator programs are warned about “mentor whiplash,” that potentially company-destroying injury that can be inflicted when diametrically opposing advice is offered by different mentors. “Go direct,” says one mentor; “Only a channel strategy will work in this marketplace,” says another. “You’re an enterprise play,” says one; “This is a consumer product,” says another. “Your service needs to be free so you can build a huge subscriber base,” says one; “You must charge for this from the outset,” says another.

You get the picture: Torn between extremes, entrepreneurs, and especially young entrepreneurs, are deer caught in the headlights, paralyzed with indecision until they’re mowed down.

It’s not that any of the conflicting advice was necessarily wrong; intelligent, knowledgeable and well-intentioned people can disagree vehemently.

The problem is that many of these mentors and advisors are offered up to companies who have no control over their selection and little context in which to evaluate their real capability. Their counsel is usually free — prompting this obvious aside about getting what you pay for — and, because these are usually seasoned, experienced people giving freely of their time and immense wisdom, entrepreneurs feel obliged to give the input the full weight of their consideration. Or, the individuals, no matter how knowledgeable they might be about their area of expertise, are simply not qualified to evaluate a company that lies outside that area of expertise.

And yet they do.

One of the worst examples of what can happen is something I have experienced firsthand while listening, along with other mentors, to a company describing its proposition. One of my fellow mentors, who had absolutely no experience in the sector in which this company was working and who shared not a single meaningful attribute with the company’s target market, essentially said, “I’d never use this so therefore you don’t have a business.”

So what’s an entrepreneur to do, especially when faced with a buffet of free advice and no way of knowing which dishes will genuinely nourish his growth?

The answers can be found in sound marketing strategy, people. Ya, I know; everything comes back to marketing strategy with me. But why would you approach this critical task any differently than you would approach your customers? Why would you waste time with an advisor who was not properly qualified? Entrepreneurs need to be a whole lot more discriminating about who they listen to. They need to be a much more ruthless in triaging the useful from the waste of time, just like the best marketing messaging attracts only genuine prospects whilst turning everyone else away.

It’s okay if your investor pitch — or any other marketing message — fails to be understood by the vast majority of the people who hear it so long as it is picked up by those with a genuine ability to do what you want them to do with it.

Image: Vinod Narayan

Technorati Tags: , , , , , , , , , , , , , , , , , ,

First-time entrepreneurs: There are big ideas, and then there are doable ideas

This is the second article in a continuing series chronicling the growth path of ..duo, a startup based out of Kelowna B.C. that creates simple keywords that use your name, brand, slogan or any other word combination as a shortcut to content on the web.

dotdotduo banner 121016 300x145 First time entrepreneurs: There are big ideas, and then there are doable ideasBy Alexandra Reid

Daylin Mantyka, cofounder of ..duo, is reconsidering her entrepreneurial path and the future of her startup following counsel from a mentor who said her idea might be too “big.”

To advise a first-time startup founder to avoid shooting for the stars is like telling a child Santa Clause doesn’t exist. It’s the kind of stuff that crushes dreams. But there might be some merit in talking first-time startup founders down from the clouds and encouraging them to focus on smaller ideas that can be more easily realized.

When we last checked in with Daylin, she had just pitched her concept at Accelerate Okanagan’s Jump:Start:Challenge.

It was Daylin’s first pitch ever, and while she thought she communicated her idea perfectly, she wasn’t selected as one of the top five startup founders to go on in the competition.

Following this experience, she decided to seek the counsel of a local mentor to determine her next steps. She began meeting with this mentor on a regular basis to discuss entrepreneurship in general and the various directions one could take as a new entrepreneur.

“He provided a lot of valuable information about the various paths of entrepreneurship, which really got us thinking about what we wanted and what our goals were,” said Daylin. “We decided, through his counsel, that ..duo might be too big of an idea for us at this stage, and that it might be better to come back to it after we gain more experience.”

Learning from experience, while mitigating risk

It’s no secret that entrepreneurship is risky. But there are smaller projects that less experienced entrepreneurs can tackle where failure comes with a less crippling price tag.

Daylin understands that the experience entrepreneurs can gain from failure can be extremely valuable, especially if they plan on pursuing future opportunities. But it’s perhaps more valuable for an entrepreneur to go through all the steps required to start and exit a new business. Daylin felt that her chance of successfully going through this process was more realistic if she went after a more well-defined opportunity.

“There’s nothing wrong with big ideas. It’s just a matter of selecting the idea that’s right for you at that particular point in your career,” said Daylin. “..duo was a risky opportunity for us. At this point in my entrepreneurial adventure, I thought it would be a good idea to tackle something more manageable, learn from this experience, and then go after bigger opportunities.”

Early errors

Daylin said she already made some critical mistakes in the early days of developing ..duo.

“I hate to admit it, but we developed a product first and then tried to find our market second. In the startup world, that’s seen as a startup sin,” said Daylin.

In her defence, however, she explained that because they were “nobodys” with no business or technical experience, she felt she had to build a product to prove that they were resourceful, capable of planning, passionate and able to take an idea and make something of it.

Developing the right team was another challenge.

“We decided to hire out our technical talent. This worked for us in the short-term,” said Daylin. Though this developer did a great job, Daylin said it would have been far more efficient to hire a developer from within her community.

“While I still believe this is the best approach, I also understand that some communities are not ready or right to seek talent when you need it. Sometimes, more creative strategies may need to be employed if you want to advance your project,” said Daylin.

A technical cofounder can be critical for raising funds. Without a committed cofounder that could be easily accessed, Daylin said they couldn’t push their ideas forward fast enough.

“We quickly realized a lot of our shortcomings,” said Daylin. “Not only did we need a technical cofounder on our team to be attractive to investors, we needed that person to be right beside us to tell us immediately that something on the development side was quick and easy or nearly impossible.”

In a previous startup story, we explained that cofounder Katie Hrycak experienced a similar obstacle during the development of her startup, Commentair. The moral of the story was that startups should not outsource their core competency.

“Teams are what win and they’re what differentiate you,” said Daylin.

And while having the right skills for the job is imperative, she also said it’s important to choose people who share the same overall goals, and to whom you feel connected on a personal level.

“Entrepreneurship is hard and you can’t do it all on your own,” said Daylin.

What’s next?

Daylin and her team are in the process of finding a new developer and building the business model and prototype for their new venture. She won’t say what her new idea is, but she will reveal it to us when the time is right.

In our next installment, we’ll catch up with Daylin and talk about how her new venture is moving forward.

Technorati Tags: , , , , , , , , , , , , , , , , ,

Great articles roundup: freemium, firing the founder, the Dropbox effect, corporate accelerators, and higher ed entrepreneurship

link2 300x240 Great articles roundup: freemium, firing the founder, the Dropbox effect, corporate accelerators, and higher ed entrepreneurship

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are TechCrunch, The New York Times, VentureBeat, Bloomberg Businessweek and Boston Magazine.

Should your startup go freemium?

Over the last several months, there has been an intense debate about the viability of freemium business models. For some, freemium is a costly trap, a business model that sacrifices revenues and forces a startup to support freeloaders who will never become paying customers. For others, freemium is the future of business, the logical conclusion for a world in which the cost of bandwidth, storage, and information processing approaches zero. Both sides agree that the model is extremely powerful. As Rob Walling of HitTail notes in a recent Wall Street Journal article, freemium is like a Samurai sword: “unless you’re a master at using it, you can cut your arm off.”

Why everyone wants to fire the founder

You’ve seen this movie before: the founder steps down and is followed by a carousel of unsuccessful chief executives for years to come. But given how poorly the strategy often turns out, it’s tempting to ask why people are so quick to fire the founder. Author Cliff Oxford offers two reasons.

Startups learn a painful lesson: The ‘Dropbox effect’ is a myth

A pervasive myth exists among tech founders: if they build a product that consumers will love, it will magically trickle into a Fortune 500 company.

The logic works something like this: Devote the bulk of your funding to designing the product. CIOs will fork over a piece of their sizable budget if enough employees get hooked and use it at work. Just like cloud storage company Dropbox or enterprise social network Yammer, their product will be a hit with large organizations if it’s well-designed and easy to deploy.

Do a search for “Dropbox problem” or “Dropbox effect” and you’ll find thousands of articles. Dropbox has inspired more enterprise founders to experiment with freemium models or to build intuitive products, but it is not proof that a consumer-focused company can simply change focus to the enterprise without having to reengineer its technology from the ground up.

Accelerators are no longer just for tech companies

Corporate accelerators and their close cousins, incubators, which nurture companies for years, offer no guarantee of success. While there are no statistics about how many corporations have established accelerators, the number is certainly growing. Author Verne Kopytoff offers some examples and explains why this may be the case.

How MIT became the most important university in the world

Tech entrepreneurship is the new sexy. It’s what legions of promising teens and twentysomethings are crazy for today, and Harvard wants in on the action. Sure, the university can claim two of the great tech entrepreneurs of the age, Mark Zuckerberg and Bill Gates, as its own. But they had to drop out of Harvard in order to transform their world-changing ideas into reality. True to form, Harvard has been touting the creation of the I-Lab as a revolutionary development, as a stop-the-presses, here-we-come moment of change not just for the university but also the world of higher education. But the thing is, it’s not. Harvard is actually nearly a quarter-century late to the world of tech entrepreneurship, and as it scrambles to get into the game, it’s finding itself in an uncomfortable position, not leading the charge, as it would like to, but desperately playing catch-up to its crosstown rival, MIT.

Technorati Tags: , , , , , , , , , , , , , ,

Great articles roundup: Steve Blank, Canadian startups, crowd funding, failure, biases, and advertising

link2 300x240 Great articles roundup: Steve Blank, Canadian startups, crowd funding, failure, biases, and advertisingBy Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Forbes, Financial Post, iNova Capital, Inc., TechCrunch, MediaPost and Canadian Business.

Steve Blank’s most audacious guerilla marketing stunts

Author John Greathouse speaks with Steve Blank — professor, thought leader, author and leader within the Lean Startup Movement — to share his wily and creative feats as a creative marketing entrepreneur.

Why now is an ideal time for startups in Canada

To get some insight into the current small business landscape, author Erin Bury polls some Canadian entrepreneurs and investors and asks each of them one question: Why is right now a great time to start a small business in Canada?

Entrepreneurs tap into virtual world to fund startups

Courting “the crowd” for backing has become a popular means of getting a product to market, spurred in part by the success story of Pebble Technology, which raised more than US$10 million in May during a wild run on U.S. crowdfunding site Kickstarter. No longer must entrepreneurs rely solely on their ability to wrangle up a term sheet from a lone venture capitalist. Social networks — both online and offline — can bring them together with swarms of investors, whether it’s through crowdfunding, Internet-assisted angel investing or increasingly ubiquitous accelerator programs.

The rocky road of an entrepreneur’s journey

An inspirational and valuable video that all “quirky and curious” people should see.

5 steps to managing your startup’s hypergrowth

Growing fast? Here’s how to make sure your company’s culture and organization keep up.

90% of incubators and accelerators will fail and that’s just fine for America and the world

Peter Relan argues that 90 percent of incubators will fail. By “failing,” he means they don’t return (or don’t exceed) the money that was put into them. On what basis does he make his claim? Well, incubators are really startups, and the oft-cited rule of thumb is that nine out of 10 startups fail.

Marketers: Beware your biases

One of the primary jobs of a good marketer is to put themselves in someone else’s shoes. A basic tenet of marketing is to know your consumer well. Yet we human beings are innately wired to fail at this. We are burdened by heuristics and cognitive biases that, left unchecked, can lead us down wrong roads — sometimes at significant expense.

Sorry, but advertising hasn’t become a perfect science

“Advertising has reached the status of a science.” The idea that marketing can be automated and self-optimizing has been a corporate wet dream since before John Wanamaker famously complained about not knowing which half of his advertising budget he was wasting. Our continued faith in that dream has fuelled the development of the Internet and the advertising-subsidized businesses that thrive on it. But here’s the punchline: an ad man named Claude Hopkins wrote these words in 1923, when Silicon Valley was just desert. As it turns out, what Hopkins said wasn’t true then, still isn’t, and may never be.

Technorati Tags: , , , , , , , , , , , , , , , , , , , ,

September roundup: What does it take to bring technology to market?

September 2012 calendar  300x187 September roundup: What does it take to bring technology to market? By Alexandra Reid

Can you believe summer is over already? It seems the sunshine has given way to rainy grey weather all to quickly here in Ottawa. As we (reluctantly) welcome the fall, we also move forward with a new season of blog writing. But before we move on, here’s a quick roundup of our posts from September, as ranked by the enthusiasm of our readers:

September 25: TheCodeFactory launches G2S incubator program by Alexandra Reid

September 27: Nobody’s ever told me, ‘I have too much money for marketing’ by Francis Moran

September 11: Neck ties not allowed, sandals optional by Leo Valiquette

September 26: Don’t risk getting burned by sending mixed messages by Leo Valiquette

September 18: Social media etiquette for businesses by Alexandra Reid

September 24: Mind the gap between marketing and sales: Part 2 by Jeff Campbell

September 19: Never forget your roots by Leo Valiquette

September 5: Does anyone listen to podcasts anymore? by Alexandra Reid

September 20: Don’t wait until your customers say goodbye to tell them you love them by Francis Moran

September 12: New ventures are cultivated everywhere by Francis Moran

September 12: Podcast with Gini Dietrich: Marketing in the Round by Alexandra Reid

September 4: Don’t believe everything you read: Why journalism still matters by Katie Parsons

September 17: Mind the gap between marketing and sales by Jeff Campbell 

September 10: Your cheating brain by Bob Bailly

September 6: You don’t have sources anymore, you have clients by Leo Valiquette

Image: Chrome Poster

Technorati Tags: , , , , , , , , , , , , , , , , , , ,