By inmedia
What used to be a safe haven from the reach of internet advertisers has finally crumbled under the pressure. The BBC reports Adobe has signed a deal with Yahoo! that will see dynamic adverts being displayed in online PDF documents.
“Dynamic adverts can be changed for particular audiences or rotated to make sure that a particular user never sees the same advertisement twice.”
Thankfully, “The advertisements will not appear if the PDF document is printed.”
Technorati Tags: online advertising, PDF advertisements, Adobe
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