Comments on: I want PR, but I don’t know why http://francis-moran.com/index.php/public-and-media-relations/i-want-pr-but-i-dont-know-why/ Great technology deserves nothing less than great marketing. Let us help you bring your technology to market. Mon, 21 May 2012 04:41:41 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Danny http://francis-moran.com/index.php/public-and-media-relations/i-want-pr-but-i-dont-know-why/#comment-189 Danny Fri, 07 Nov 2008 17:55:02 +0000 http://inmedialog.com/?p=838#comment-189 Thanks for the comment Nick. I don't disagree with anything you say - in fact, I think our points are the same. I never expect a client to have any idea about PR or how it can be effectively deployed - that's obviously where we come in. But I do expect that they are able to convey to inmedia what business objectives they have that they hope PR can solve. My point is simply that PR should not be viewed as a standalone proposition that exists to generate media coverage at all costs, but that it should rather be an integrated part of a company's business strategy, with relevant goals and objectives. Thanks for the comment Nick. I don’t disagree with anything you say – in fact, I think our points are the same.

I never expect a client to have any idea about PR or how it can be effectively deployed – that’s obviously where we come in. But I do expect that they are able to convey to inmedia what business objectives they have that they hope PR can solve.

My point is simply that PR should not be viewed as a standalone proposition that exists to generate media coverage at all costs, but that it should rather be an integrated part of a company’s business strategy, with relevant goals and objectives.

]]> By: Nick Desbarats http://francis-moran.com/index.php/public-and-media-relations/i-want-pr-but-i-dont-know-why/#comment-188 Nick Desbarats Thu, 06 Nov 2008 21:18:12 +0000 http://inmedialog.com/?p=838#comment-188 er, that last sentence should read "...a PR agency should NOT be expected to do for them." Maybe I do need more help than I thought.... er, that last sentence should read “…a PR agency should NOT be expected to do for them.”

Maybe I do need more help than I thought….

]]> By: Nick Desbarats http://francis-moran.com/index.php/public-and-media-relations/i-want-pr-but-i-dont-know-why/#comment-190 Nick Desbarats Thu, 06 Nov 2008 11:25:32 +0000 http://inmedialog.com/?p=838#comment-190 I respectfully disagree. Many entrepreneurs (including myself until a few years ago) don't know what PR or SM can or can't do for them in their particular case, so it's difficult for them to set business goals that factor it in. That's part of the reason they reach out for external expertise: They need someone to give them a realistic opinion re how interesting their story might be to whom, and therefore what benefits they might expect from getting what amount of coverage where. Basically, setting business goals that can drive PR activities is impossible when you have no idea what it can or can't do for you, and how much coverage you might get where. Having said that, I certainly agree that most businesses need to do a better job of setting more specific business goals for all aspects of their businesses (sales, R&D, etc.), which a PR agency should be expected to do for them. I respectfully disagree. Many entrepreneurs (including myself until a few years ago) don’t know what PR or SM can or can’t do for them in their particular case, so it’s difficult for them to set business goals that factor it in. That’s part of the reason they reach out for external expertise: They need someone to give them a realistic opinion re how interesting their story might be to whom, and therefore what benefits they might expect from getting what amount of coverage where.

Basically, setting business goals that can drive PR activities is impossible when you have no idea what it can or can’t do for you, and how much coverage you might get where. Having said that, I certainly agree that most businesses need to do a better job of setting more specific business goals for all aspects of their businesses (sales, R&D, etc.), which a PR agency should be expected to do for them.

]]> By: Brandon Carlos http://francis-moran.com/index.php/public-and-media-relations/i-want-pr-but-i-dont-know-why/#comment-191 Brandon Carlos Sun, 02 Nov 2008 14:22:33 +0000 http://inmedialog.com/?p=838#comment-191 Danny, your point is the same one I use when clients want PR agencies to help them take the social media "plunge." Manufactured social media involvement is transparent, and part of the reason why 75% of corporate social media initiatives fail. Nobody knows your organization like you -- and that's exactly why some PR initiatives (particularly social media) are best kept in-house. Danny, your point is the same one I use when clients want PR agencies to help them take the social media “plunge.” Manufactured social media involvement is transparent, and part of the reason why 75% of corporate social media initiatives fail.
Nobody knows your organization like you — and that’s exactly why some PR initiatives (particularly social media) are best kept in-house.

]]>