Comments on: Getting attention in the 500-channel universe http://francis-moran.com/index.php/public-and-media-relations/getting-attention-in-the-500-channel-universe/ Great technology deserves nothing less than great marketing. Let us help you bring your technology to market. Tue, 22 May 2012 14:53:39 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Nick Desbarats http://francis-moran.com/index.php/public-and-media-relations/getting-attention-in-the-500-channel-universe/#comment-196 Nick Desbarats Tue, 11 Nov 2008 15:05:11 +0000 http://inmedialog.com/?p=876#comment-196 Interesting post. I classify this problem as "discovery". Chris Anderson (http://www.thelongtail.com/) calls it "filtering". The idea is that, in the face of vast selection, better tools are needed to help audiences zero in on the stories/songs/products/movies/etc. that are of interest to them personally. Clearly, those tools have yet to be developed for news stories. While not applicable to news or to deciding which TV channels to watch, ChoiceBot (my company) is attempting to solve the problem for products (consumer electronics, appliances, cars, etc.) where there are hundreds or thousands of models to choose from. Would love to get feedback from inMedia blog readers who are interested in the "discovery" problem: www.choicebot.com . Interesting post. I classify this problem as “discovery”. Chris Anderson (http://www.thelongtail.com/) calls it “filtering”. The idea is that, in the face of vast selection, better tools are needed to help audiences zero in on the stories/songs/products/movies/etc. that are of interest to them personally. Clearly, those tools have yet to be developed for news stories.

While not applicable to news or to deciding which TV channels to watch, ChoiceBot (my company) is attempting to solve the problem for products (consumer electronics, appliances, cars, etc.) where there are hundreds or thousands of models to choose from. Would love to get feedback from inMedia blog readers who are interested in the “discovery” problem: http://www.choicebot.com .

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