By Francis Moran

I can’t remember when or from whom I first heard the line, “Marketers should think like the fish, not like the fisher.” But I have always enjoyed it as a pithy summary of our marketing credo that says you must put yourself in your customers’ shoes when plotting your marketing strategy. It doesn’t matter how fancy your new spinning rod might be, or how pretty the fly is that you just put on the end of your fly rod, if the fish aren’t hungry for what you’re offering, they’re not going to bite. You need to know what the fish are looking for and then craft your marketing message accordingly.

img 01561 300x225 Think like the fishDriving along the other day, I saw the truck in this picture and I drove around a couple of city blocks so I could come back and take the picture. I tweeted this the other day but I thought I’d also share it here because it is such a simple-yet-brilliant example of this precept. Enjoy.

Technorati Tags: ,