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	<title>Comments on: The downturn and marketing</title>
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	<description>Great technology deserves nothing less than great marketing. Let us help you bring your technology to market.</description>
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		<title>By: Ken Jones</title>
		<link>http://francis-moran.com/index.php/marketing-strategy/the-downturn-and-marketing/#comment-93</link>
		<dc:creator>Ken Jones</dc:creator>
		<pubDate>Thu, 03 Apr 2008 12:56:52 +0000</pubDate>
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		<description>Danny,

I just participated in a 1/2 day panel discussion on Brand Guardianship in Uncertain Times hosted by the Houston Chapter of American Marketing Association&#039;s B2B Special Interest Group - I have posted a blog on my company&#039;s site capturing the highlights here&#039;s the link:

http://www.godfrey.com/blog/contributor/~KenJones

I think we have a great opportunity take advantage of all the new communications vehicles to rethink and reallocate our marketing resources and in the process increase our customer face time.

You might also look at this report from Marketing Sherpa that I just saw - it has open access until 4/9:

http://www.marketingsherpa.com/article.php?ident=30454</description>
		<content:encoded><![CDATA[<p>Danny,</p>
<p>I just participated in a 1/2 day panel discussion on Brand Guardianship in Uncertain Times hosted by the Houston Chapter of American Marketing Association&#8217;s B2B Special Interest Group &#8211; I have posted a blog on my company&#8217;s site capturing the highlights here&#8217;s the link:</p>
<p><a href="http://www.godfrey.com/blog/contributor/~KenJones" rel="nofollow">http://www.godfrey.com/blog/contributor/~KenJones</a></p>
<p>I think we have a great opportunity take advantage of all the new communications vehicles to rethink and reallocate our marketing resources and in the process increase our customer face time.</p>
<p>You might also look at this report from Marketing Sherpa that I just saw &#8211; it has open access until 4/9:</p>
<p><a href="http://www.marketingsherpa.com/article.php?ident=30454" rel="nofollow">http://www.marketingsherpa.com/article.php?ident=30454</a></p>
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