As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are MarketingProfs, TechVibes, Forbes, Inc. and Dan Barker.
MarketingProfs’ Veronica Maria Jarski makes the rounds to find out what we should expect in 2013. We of course are particularly pleased by the prediction that content marketing will continue to gain prominence this year. However, there is a diversity of ideas in her article and we will leave it to you, gentle reader, to decide which are insightful and visionary or just so much buzz word-ridden bombast.
Last summer, 18-year-old Jordan Satok became the youngest Canadian to raise venture capital when he raised $1.8 million for his Toronto-based startup AppHero. Last week, he was a guest at Toronto co-working space Project: RHINO for its monthly #DrinksDemos event. Watch TechVibes’ video interview with Satok, in which he talks about AppHero, personalization, and when to start pitching investors.
The entrepreneurship community is incredible. Unlike almost any other business trade, it’s a true community that welcomes newcomers and encourages sharing lessons learned and helping one another. And then there are those parasitic few who will exploit the goodwill of others. They are the Entrepreneurship Profiteers. These wolves in sheep’s clothing represent a very small percentage of incubators, accelerators, mentors, consultants and educational programs, but they harm our community by taking advantage of entrepreneurs under the guise of helping. And they make money doing it. Diana Kander, entrepreneur-in-residence at the Kauffman Foundation, shares tips on how to spot them.
Sick of working for someone else? Want to go out on your own as a solopreneur or running a small business, but not sure how to get started? Don’t try to make the leap all at once, advises Joanne Cleaver, author of The Career Lattice. She recommends taking a more open-ended approach, and looking at the many ways the staff job you have now can set you up as a successful entrepreneur, as well as the ways having been an entrepreneur can set you up to be successful in case you decide to return to working for someone else.
Google Analytics has rolled out a series of fairly big changes to its user interface. It does this every so often, either to incorporate extra functionality, or simply to clean up the user interface and improve user experience. This time around, most of the changes are purely around the interface, though there are some large, useful functionality tweaks too. Dan Barker covers the nine main changes to Google Analytics.
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