Comments on: Give’em what they want, not what they need http://francis-moran.com/index.php/marketing-strategy/giveem-what-they-want-not-what-they-need/ Great technology deserves nothing less than great marketing. Let us help you bring your technology to market. Mon, 21 May 2012 04:41:41 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Leo Valiquette http://francis-moran.com/index.php/marketing-strategy/giveem-what-they-want-not-what-they-need/#comment-223 Leo Valiquette Wed, 30 Sep 2009 14:45:31 +0000 http://inmedialog.com/?p=1156#comment-223 Mike: Thanks much. I wonder how many companies that should have taken such advice to heart in March are still around to learn from their mistakes today. And, Francis, happy anniversary. Mike:

Thanks much. I wonder how many companies that should have taken such advice to heart in March are still around to learn from their mistakes today. And, Francis, happy anniversary.

]]> By: Francis http://francis-moran.com/index.php/marketing-strategy/giveem-what-they-want-not-what-they-need/#comment-224 Francis Wed, 30 Sep 2009 13:46:13 +0000 http://inmedialog.com/?p=1156#comment-224 Anyone who can quote Calvin and Hobbes in support of effective sales and marketing is alright in my books, Mike! I've used the cartoon pair myself in the biggest sales and marketing campaign I ever conducted -- I sent a Calvin and Hobbes strip to my wife when I was wooing her. Worked so well we are now married exactly nine years today! Anyone who can quote Calvin and Hobbes in support of effective sales and marketing is alright in my books, Mike!

I’ve used the cartoon pair myself in the biggest sales and marketing campaign I ever conducted — I sent a Calvin and Hobbes strip to my wife when I was wooing her. Worked so well we are now married exactly nine years today!

]]> By: Mike http://francis-moran.com/index.php/marketing-strategy/giveem-what-they-want-not-what-they-need/#comment-225 Mike Wed, 30 Sep 2009 12:33:50 +0000 http://inmedialog.com/?p=1156#comment-225 Reminds me of an old Calvin and Hobbs cartoon where Calvin is selling a 'Swift kick in the butt' for $1. Hobbs passes by and asks Calvin how the sales are going to which Calvin replies, "Horrible, and I can't understand it...everyone needs what I'm selling!" To your point...."People will pay for what they want, not for what they need." Great article Leo! Reminds me of an old Calvin and Hobbs cartoon where Calvin is selling a ‘Swift kick in the butt’ for $1. Hobbs passes by and asks Calvin how the sales are going to which Calvin replies, “Horrible, and I can’t understand it…everyone needs what I’m selling!” To your point….”People will pay for what they want, not for what they need.”

Great article Leo!

]]> By: Gillian http://francis-moran.com/index.php/marketing-strategy/giveem-what-they-want-not-what-they-need/#comment-226 Gillian Fri, 13 Mar 2009 06:32:41 +0000 http://inmedialog.com/?p=1156#comment-226 Thanks for the review Leo! A challenging topic for marketers. The session helped highlight the disconnect between technologists and real live customers I sometimes think we have in abundance in this town. Mike and Dennis did an admirable job of trying to cover a lot of material in this session. [Disclaimer: as you know, I am on the organizing committee of these sessions.] Thanks for posting about it. Thanks for the review Leo!

A challenging topic for marketers. The session helped highlight the disconnect between technologists and real live customers I sometimes think we have in abundance in this town.

Mike and Dennis did an admirable job of trying to cover a lot of material in this session. [Disclaimer: as you know, I am on the organizing committee of these sessions.] Thanks for posting about it.

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