Comments on: Fiction: PR can’t be measured – Take 2 http://francis-moran.com/index.php/marketing-strategy/fiction-pr-cant-be-measured-take-2/ Great technology deserves nothing less than great marketing. Let us help you bring your technology to market. Mon, 30 Jan 2012 14:55:57 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Eric Eggertson http://francis-moran.com/index.php/marketing-strategy/fiction-pr-cant-be-measured-take-2/#comment-53 Eric Eggertson Wed, 06 Feb 2008 04:54:28 +0000 http://inmedialog.com/index.php/archives/fiction-pr-cant-be-measured-take-2/#comment-53 It's not that PR can't be measured. It's that some of the methods used are so lame, you wonder why anyone bothers. On the other hand, it's not always necessary to establish the precise dividing line between the impact of PR and marketing, if they're both being used on a campaign. If the combination is working, why get too stressed about digging down to the finest details of what was the thing that pushed people over the edge. Run with it and fiddle with your tactics to see if you can boost things even more! It’s not that PR can’t be measured. It’s that some of the methods used are so lame, you wonder why anyone bothers.

On the other hand, it’s not always necessary to establish the precise dividing line between the impact of PR and marketing, if they’re both being used on a campaign. If the combination is working, why get too stressed about digging down to the finest details of what was the thing that pushed people over the edge. Run with it and fiddle with your tactics to see if you can boost things even more!

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