http://francis-moran.com/index.php/marketing-strategy/dont-sell-your-customer-yellow-shoes-no-matter-how-much-he-demands-them/ Great technology deserves nothing less than great marketing. Let us help you bring your technology to market. Mon, 21 May 2012 04:41:41 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://francis-moran.com/index.php/marketing-strategy/dont-sell-your-customer-yellow-shoes-no-matter-how-much-he-demands-them/#comment-276 Bavardess Wed, 04 Nov 2009 22:27:52 +0000 http://inmedialog.com/?p=1558#comment-276 Thanks for this excellent analysis. As an independent practitioner, I've always resisted the temptation (and client requests) to include AVEs as a reporting line. To me there is just no equivalence, monetary or otherwise, between media coverage and advertising. Your point on Nortel, Enron, Madoff et al is a good one - I'm amazed that I still hear the old line 'all press is good press' from people who should know better. Thanks for this excellent analysis. As an independent practitioner, I’ve always resisted the temptation (and client requests) to include AVEs as a reporting line. To me there is just no equivalence, monetary or otherwise, between media coverage and advertising. Your point on Nortel, Enron, Madoff et al is a good one – I’m amazed that I still hear the old line ‘all press is good press’ from people who should know better.

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