pr ok Bloggers: To pitch or not to pitch...
By Francis Moran

While we here at inmedia have long maintained there is little difference between bloggers and conventional journalists when it comes to pitching, we do appreciate that many bloggers do not care at all to be pitched by us PR types. That’s not usually an issue for us; as an agency specialising in business-to-business marketing public relations for technology companies, we’re interested only in those bloggers who have real influence in our clients’ markets. These folks are often journalists who have simply moved to this new channel, or de facto technology news sites, like engadget or gizmodo, that welcome properly crafted pitches.

Still, many bloggers are looking for a nice, polite way to tell us PR folk to stay away and Todd Defren is again advocating that bloggers be explicit about their wishes. It’s an approach, as Defren says, worth looking at.

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