Comments on: Back up the message with a good story http://francis-moran.com/index.php/marketing-strategy/back-up-the-message-with-a-good-story/ Great technology deserves nothing less than great marketing. Let us help you bring your technology to market. Tue, 22 May 2012 14:53:39 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Leo Valiquette http://francis-moran.com/index.php/marketing-strategy/back-up-the-message-with-a-good-story/#comment-214 Leo Valiquette Wed, 07 Jan 2009 21:39:58 +0000 http://inmedialog.com/?p=992#comment-214 Ruth: Without a doubt. And it's certainly proven to be the case for us that it's never too early in an engagement with a new client to emphasize the importance of having an internal program in place to identify and validate quality reference customers. Maybe it's some kind of monetary incentive to the sales department to promote the idea to their existing customers, or including in contracts with new customers a clause that offers a rebate or discount for participating as a media reference or case study subject. Whatever the case, it is a worthwhile investment that can add significant firepower to our media relations arsenal. Cheers Leo Ruth:

Without a doubt. And it’s certainly proven to be the case for us that it’s never too early in an engagement with a new client to emphasize the importance of having an internal program in place to identify and validate quality reference customers. Maybe it’s some kind of monetary incentive to the sales department to promote the idea to their existing customers, or including in contracts with new customers a clause that offers a rebate or discount for participating as a media reference or case study subject. Whatever the case, it is a worthwhile investment that can add significant firepower to our media relations arsenal.

Cheers
Leo

]]> By: Ruth Seeley http://francis-moran.com/index.php/marketing-strategy/back-up-the-message-with-a-good-story/#comment-215 Ruth Seeley Tue, 06 Jan 2009 04:07:54 +0000 http://inmedialog.com/?p=992#comment-215 Which is why the case study will always be an invaluable part of the PR arsenal, as opposed to the static web site testimonial. And it's a win:win for both the agency's client and for the client's customer, since the client's customer ends up getting positive media coverage for which it didn't pay. Which is why the case study will always be an invaluable part of the PR arsenal, as opposed to the static web site testimonial.

And it’s a win:win for both the agency’s client and for the client’s customer, since the client’s customer ends up getting positive media coverage for which it didn’t pay.

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