Random thoughts

Breathtakingly audacious

By Francis Moran

More words will be written today, perhaps, about yesterday’s presidential election in the United States than have ever been written about a single event in living memory, but I feel compelled to add my own few since rarely in my life have I seen something transpire that I frankly never expected to witness.

U.S. president-elect Barack Obama will enter the White House in January arguably the least experienced person that office has ever seen. He will take up power atop a nation that has been wounded, perhaps irreparably, by grave errors of judgment and downright malicious intent at almost every level. He has ridden a wave of expectation, entirely of his own deliberate manufacture, that no human could ever fulfill, and this may eventually be his undoing.

But this morning, as the world awoke to a tectonic shift in the geology of human endeavour that few thought possible, Obama must be recognized for achieving the unimaginable, for forging a campaign and a connection with millions of Americans that overturned our every expectation about race and its supposed immutable place in the politics of that amazing, capricious, expansive and divisive country.

I lived in southern Africa for many years as a child and never thought I would witness the emancipation of South Africa this side of a bloody and protracted uprising. My parents are Irish, and I went to school in Ireland for two years, and never thought I’d witness the laying down of arms and the embracing of democratic means in Northern Ireland by men wedded to the gun and the laws of violence. And I never, ever thought I’d see a black man in the Oval Office.

The audacity of the human spirit, a force that Obama harnessed to his own equally outrageous personal ambition and rode to the most powerful job in the world, is boundless. Whatever he manages to do with the power he now has, this one man has demonstrated that anything we dream, we can accomplish.

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October roundup: PR pains, silver linings and bad apples

2008 october print 300x237 October roundup: PR pains, silver linings and bad apples

By inmedia

In case you missed them, here’s a roundup of our posts from October.

Danny:
Oct. 3: iPhone gets political
Oct. 17: Ask and ye shall receive
Oct. 23: So here’s the bad news…
Oct. 31: I want PR, but I don’t know why

Francis:
Oct. 8: A splash of joy in the city
Oct. 9: Hostility reigns at Ottawa Network event
Oct. 14: The foreseeable future isn’t
Oct. 24: ‘My PR agency can’t write’
Oct. 30: No better time to start a company

Leo:
Oct. 1: Kudos to TheCodeFactory
Oct. 2: Old media habits will die hard
Oct. 6: All it takes is one bad apple
Oct. 10: A stick handler extraordinaire
Oct. 15: Show them the money, not the bells and whistles
Oct. 16: Mole hills can build mountains
Oct. 22: The risks of factual exaggeration

The risks of factual exaggeration

By Leo Valiquette

Most of us in Canada are no doubt familiar with that amusing commercial from Rogers about a fellow bragging to his friend about his new high-definition flatscreen television, despite the fact that the picture quality is horrible because he lacks the HD box for his television to display a true HD signal.

Well, this week my eight-year-old antique gave up the ghost. I had long ago decided that, should the day come, I would go with a Sharp Aquos 1080p LCD television. Within 24 hours of the old TV’s death, I had the new one on the wall.

Now, to set up the new TV, I simply connected my standard cable without any HD box, fully expecting to be confronted by god-awful picture quality that would be unbearable to watch.

But, to my utter amazement, the picture quality was at least as good as it was on my old TV. There was none of the blurry distortion dramatized in that Rogers commercial. Maybe I am not enjoying the full HD experience, but I certainly do not feel a pressing need to rush out and buy the HD box.

Granted, this is my personal experience after having the new TV set up for only an hour. Perhaps I am missing something.

But before I even got the TV home, I was in the electronics store shaking my head at a split screen comparison of the quality difference between a regular DVD picture and a high-definition Blu-ray disc picture. Again, there appeared to be a little exaggeration at work. Later at home, I played a standard DVD movie on my standard DVD player through the new LCD TV. When compared to the split-screen comparison I saw in the store, the picture quality was much closer to that of the Blu-ray than it was to the standard DVD as it was portrayed.

Comparisons can be a very effective means of selling buyers on the merits of your product or service, but in the bid to create that ”wow” factor that allows your product to fly off the shelves, be cautious about massaging the facts. Your product may clearly be better than your competitor’s, or the status quo, but be careful about trying to present those advantages more dramatically than they really are. Sure, you may dupe the unsophisticated buyer, but, guaranteed, there are plenty of savvy people who will see through the gimmick and out you on — oh, I don’t know — a blog, perhaps?

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A stick handler extraordinaire

ceo logo 20084 A stick handler extraordinaire

By Leo Valiquette

Before I head off to a long weekend of turkey, ham and all the various and sundry other foodstuffs that go along with it, I’m joining what promises to be an A-list crowd peppered with big names from the NHL for tonight is the annual CEO of the Year gala hosted by my former colleagues at the Ottawa Business Journal.

It promises to be a memorable evening, even for one such as myself who has only a lukewarm interest in the professional hockey season, with tributes from Wayne Gretzky and NHL commissioner Gary Bettman.

They’re coming, of course, to honour the 2008 CEO of the Year, Ottawa Senators chief executive Roy Mlakar. This year’s pick, as determined by OBJ senior staff and the winners from previous years, is a departure from the typical private-sector executive one would expect in a tech-heavy town like Ottawa, but as this week’s profile in the OBJ attests,  Mlakar has proven himself a savvy and successful CEO who has confidently guided the franchise through some shaky times.

Congrats to Mlakar and hats off to the team at the OBJ for the work they do to recognize business excellence in our fair city.

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A splash of joy in the city

By Francis Moran

Okay, this has nothing whatsoever to do with technology or marketing but I just had to write about this joyous new oasis in the heart of our city.

All summer long, as I trundled to and from work, I have been monitoring activity at a small city park on Main Street in Ottawa east. The neighbourhood, badly mauled when the Queensway — what our British readers would call a motorway and our American readers a freeway — split it in two more than 20 years ago, is gradually recovering. New residential developments have gone in, a lively farmers market on the grounds of Saint Paul University draws crowds every Saturday and the highly desirable blocks between Main Street and the Rideau River contain, by my reckoning, some of the most attractive housing to be found in Ottawa.

A couple of weekends ago, there were crowds of children and adults working on the park site so I knew some big changes were pending. Just what they were up to was immediately evident when I biked down Main Street on my way to work the following Monday and was greeted with this joyous burst of colour and life. It was such a happy scene I actually burst out laughing as I pedaled past.

childrenspark0002 rjsmall A splash of joy in the city

One of the mainstays of Main Street, in operation for more than 100 years, has been Lady Evelyn Alternative School, which my two lads attended, first at the excellent Rainbow Kids’ School, a preschool housed in the same building, and then through eight years of kindergarten and elementary school. A few blocks up from the park, Lady Evelyn is an amazing institution in this city, even if its decided lack of emphasis on academic performance has teachers at other schools rolling their eyes. It is, rather, a warm, community-oriented and nurturing place, where a dozen or more languages can be heard spoken at any school gathering and where my boys thrived in their personal development and did well enough academically to qualify for competitive arts and enriched programs when they moved on to junior and senior high school.

The new kids park, formally known as the Old Ottawa East Children’s Garden, is very much a partnership between students at Lady Evelyn and a group called Sustainable Living Ottawa East. According to a story in the Ottawa Citizen, each student at the school painted one of the 300 pickets that border the park while corporations such as Home Depot, Microsoft Canada and UPS kicked in materials and money. Despite a late start, an organic vegetable garden has yielded some produce this year and other plants, many of them donated by neighbours, abound.

It’s a beautiful thing, and I salute everyone involved.

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Old media habits will die hard

By Leo Valiquette

I’ve commented before on the impending death of print and how this funeral dirge has evolved to include all traditional media since the rise of social media in all its various incarnations. Many enthusiastic proponents would have us believe that social media will soon emerge triumphant as the medium of choice for people to keep abreast of the latest news and information.

Who needs such staid institutions as daily newspapers and national television networks when citizen journalism can deliver in real-time a street-level perspective of what’s going on in the world through such avenues as Twitter, YouTube and the blogosphere?

Well, perhaps we’re turning in that direction, but there’s a long way to go yet, at least according to a report carried this week on Bulldog Reporter. According to a survey of more than 1,000 adults across the U.S., television, newspapers and radio (in that order) are still considered the most reliable sources of information ahead of online sources.

Now, we are left to assume that “online sources” refers to sources on the web other than the websites of those same television networks, newspapers and radio stations.

I contend that there will always be a distinction between in-depth coverage and analysis of the day’s news and events and the quick blurb or sound bite, from whatever source, that can be easily digested while on the go. They compliment each other, rather than cannibalize. And when it comes to seeing social media displace traditional media, I wholeheartedly agree with the viewpoint that there will always be a need for trusted sources of information with a track record of accuracy and impartiality.

As we increasingly turn to online sources of news and information that we can readily access while mobile, non-traditional sources of information will compete for our attention with the traditional. And print, radio and television will increasingly have to offer competitive online services to grab and hold readers. But it’s the commercial printing industry, in the business of killing trees, that will feel the most profound pain from this shift in our habits as consumers of news and information.

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Kudos to TheCodeFactory

codefactory1 Kudos to TheCodeFactory

By Leo Valiquette

Kudos to Ian Graham and TheCodeFactory for renting out the entire fourth floor of the premises at 246 Queen St. in downtown Ottawa.

I had the honour of being among a select group of friends, family and supporters that celebrated the milestone last night over wine and cheese.

With the fourth floor fully rented, the facility now has a firm foundation on which to proceed as it works to drive up the volume of users for its informal co-working space on the second floor. With the start of the school year, Ian says the amount of foot traffic is rising steadily, as word gets out that this is the place to come for collaborative work, complete with full Internet access and a coffee bar as well as a Wii and a foosball table to let the steam off.

Ian launched TheCodeFactory in May to serve as a private business accelerator and incubator intended to help fill the gap between a great idea and a commercial product gaining traction in the marketplace.

TheCodeFactory’s fourth floor is the incubator space, offering office space for startups looking for a desk without all the administrative and costly aggravation of setting up their own offices. The co-working space on the second floor is intended to serve as a proving ground for entrepreneurship and innovation, for entrepreneurs at every stage and code warriors from local schools to network, collaborate, troubleshoot and refine their ideas, even connect for potential employment opportunities.

It’s a great addition to the local tech scene and Ian should be commended for his dogged persistance to get TheCodeFactory off of the ground. To say it’s been a labour of love is a gross understatement.

Congrats, Ian.

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September roundup: Memorable road trips and a new arrival

2008 september 300x237 September roundup: Memorable road trips and a new arrival

By inmedia

In case you missed them, here’s a roundup of our posts from September.

Francis:

Sept. 4: We regularly go to Chicago…
Sept. 8: The littlest inmedianaut
Sept. 11: BBC shipping container about to set sail
Sept. 15: Waterloo’s VeloCity launches
Sept. 19: Highlights from Red Herring Canada 08
Sept. 26: From doldrums to trade winds

Danny:

Sept. 5: 10 years of Google – a technology triumph
Sept. 15: Eventful PR
Sept. 19: Positive signs for CRM at Call Centre Expo
Sept. 24: Sage advice

Leo:

Sept. 8: Web 2.0 is a PR expansion pack
Sept. 12: The odd underbelly of media monitoring
Sept. 22: A great place to go brain picking
Sept. 25: How to become ‘a force to be reckoned with’

Positive signs for CRM at Call Centre Expo

By Danny Sullivan

This week’s Call Centre Expo conference in Birmingham was overshadowed by the collapse of Lehmans and the sudden merger of two of the UK’s biggest banks in an apparent attempt to stave off a similar occurence on this side of the Atlantic. Wandering the floor and catching snippets of conversation, the same topics seemed to be on everyone’s mind.

With the economy in turmoil and at a conference full to the brim with technology vendors and service providers, it might have been reasonable to expect a poor turnout, but it seems this was not the case. A steady flow of booth traffic was the order of the day at the Sword ciboodle stand, and the CRM software company notched up a record number of leads at this year’s show.

Rachel Tait, marketing manager at Sword ciboodle, commented, “This has been our most successful show yet, and it appears that there is more demand than ever for technology that can help improve customer service.”

Interesting. Perhaps the effects of the slowing economy are yet to filter through to technology purchasers at large organizations, or could it be that these companies are recognizing the value that can be derived by focusing on the customer in times of economic uncertainty?

Earlier this summer, an article in Customer Strategy magazine by the University of Edinburgh’s Frank Kirwan laid out the argument against cutting back on customer service-related spend during a downturn, stating, “Those firms that increased marketing spend or spend on R&D, product launches or activities that affected customer perceptions of value-for-money, typically saw the largest increments to profitability and market share during the upturn.”

And, judging by the noise on the floor at Call Centre Expo, customer retention (let alone acquisition) will be one of the major preoccupations for businesses in the year ahead. All in all, the signs for companies in the customer service arena seem pretty good.

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The odd underbelly of media monitoring

By Leo Valiquette

We have often talked about the merits, methods and tools for media monitoring on inmedialog, but it’s the amusing and bizarre aspects of the exercise that I want to illustrate today.

Media monitoring is, of course, the process of scanning media coverage for specific keywords and issues and presenting them to clients in the format that will best meet their needs. There are a number of free online tools and subscription-based services available for this. Some allow for extreme fine-tuning to narrow down search results with surgical precision. Others less so.

It’s the tools that fall into the latter category that often yield the most bizarre, and off base, search results. For one of our clients, upper limb prosthetics maker Touch Bionics, for example, I’ve learned far more than I wanted to about the new Bionic Commando video game, Hellboy II: The Golden Army, and several other companies with bionic in their name that offer everything from energy drinks to home and office furnishings.

But it’s the news headlines picked up by search terms such as prosthetic, prostheses and amputee that are the most quirky, shocking or sad, as the case may be. The examples below all date from the past month or so and picked up a fair amount of press (I should know, I was deleting the hits from my inbox for days):

Horse gets prosthetic leg

Skydiver’s prosthetic leg falls off – and then vanishes into thin air – during jump

Police hunting for man who carries weapons in fake leg. Wife ‘could be in very serious danger’

Neb. man sues prosecutor to get his leg back

James Franco isn’t all natural down there

One-legged hooker slain

Cross-dressing mugger leaves breast behind

Wheelchair-bound thief steals condoms from Dallas 7-Eleven

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