Leo Valiquette

Author Archive for Leo Valiquette

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Dealing with the media ain’t rocket science

By Leo Valiquette

OCRI’s last Technology Executive Breakfast of the season this morning featured three media figures well-known in the local business community, commenting on how to successfully engage the media.

With the catchy title of “Evaluating your media technique: Are you a hooker or a pusher?”, CFRA‘s Rob Snow, CTV-Ottawa’s Paul Brent and the Ottawa Citizen’s James Bagnall discussed what it takes to grab and hold the attention of the media, from the perspectives of radio, television and print.

Despite the fact that these local outlets are far more horizontal than the majority of the trade and industry press we predominantly deal with on behalf of our clients, there are plenty of worthy points that apply across boundaries. Many of these points, I’ve commented on before (Engaging the media: Part I and Part II), drawing on my own years as a business journalist. The messages from the fellows this morning boiled down to the following points:

1. Know the outlet you are pitching. Is your story the kind of material a particular media outlet is looking for? Easiest way to find out is read it or tune in to see what kind of news has been covered.

2. Make your message clear, crisp and comprehensible by the majority of people. These aren’t engineers you’re pitching to. In one example offered by the speakers, a long-winded pile of techno-jargon was distilled down to ”It makes your cellphone battery last longer.”

3. Appreciate the value of an informed public relations intermediary who can speak with the media to provide more background, context and explore additional story angles if a journalist interested in the story needs more information.

4. Consider the medium. Print, radio and television all have different needs. Print can devote inches to detail and background. Radio needs clear communicators who can hold an audience. TV demands graphics, images and descriptive video. As Paul Brent says, a viewer should be able to understand what a broadcast story is about without having to hear the audio.

5. Be available. This one struck the greatest chord with me. As a journalist, I can’t remember the number of times we decided to act on a press release, only to find that the contact listed was on vacation. Or PR people who offer a source for comment on a given issue or topic, then act as if it’s a hassle for them to set up the interview when you take them up on the offer. Even more important is the willingness to respond to bad news as well as good news. It’s the only way to have any part in a story that will likely get written regardless of your participation. For some reason, bad news just won’t go away if you ignore it.

Having been on both sides of the fence, I remain convinced that the vast majority of journalists are looking to provide accurate, factual and compelling content for the readers to the best of their ability. But they’re also working under tight deadlines, often with little time to devote to research. It’s in the best interests of any PR person, therefore, to do their own research and ensure they taking the right story to the right outlet and have readily available the information and sources the journalist needs to produce a quality piece by deadline. You can’t control what a journalist ultimately writes, but you can work with them to ensure you have provided everything you could to prevent any unwelcome surprises when you pick up the paper or turn on the TV.

Technorati Tags: media relations, public relations, PR, CFRA, CTV-Ottawa, Ottawa Citizen, Paul Brent, Rob Snow, James Bagnall

If you’ve got it, use it

By Leo Valiquette

This may be a little off topic for a public relations blog, but it’s one of those issues that can have far-reaching consequences for any organization, impacting productivity, staff morale and the retention of top talent.

I’m talking about vacation time. We want it, we count the days till we can take it, and yet, many of us find one reason or another not to indulge. At least, that’s the conclusion of a report in the news today which you can read at the The National Post, which found that 29 per cent of us are not taking our full allotment of vacation time each year, despite that fact that increased and more flexible vacation time is a big magnet for getting new bodies in the door, especially with the 20-something crowd. According to the study, $6.3 billion worth of vacation time is being given back to employers each year, the equivalent of about 41 million discarded vacation days.

This is creating a condition known as “vacation deprivation,” most often sparked by fears of missing important meetings and being perceived negatively by co-workers and superiors.

Get over it. If you are a valuable contributor to your organization, your allotted vacation time is your just reward. Sure, there’s always a measure of inconvenience when a member of the team is away for a period of time, but that shouldn’t be seen as a barrier to a deserved break that will help one recharge the batteries and return to the job rested and renewed. It’s a short-term pain for a long-term gain. The alternative is burned out employees who no longer perform at their optimum level.

At my previous employer, staff were not allowed to carry over vacation time, or take cash in lieu. The emphasis was on giving staff the break they needed, in no small part because of the liability issue if someone ended up on a stress leave and could blame it on the employer and vacation deprivation.

So as we head into the hot and hazy days of summer, don’t begrudge yourself, or your staff, the right to take that much needed break. I’ll be at the cottage myself next week.

Technorati Tags: human resources, retention, workplace

The customer is your friend

By Leo Valiquette

Despite common misperception, Ottawa is home to entrepreneurs seasoned in the school of hard knocks who understand that the road to success is more often paved with customer interaction than it is by venture capital dollars or a preoccupation with product development behind closed doors.

Jay Litkey is one such entrepreneur. He took centre stage last week (or at least, the centre of the boardroom floor) at the last Startup Drop-in of the season at the offices of Labarge Weinstein.

Jay is co-founder and CEO of Embotics, a company he and the management team built from the ashes of Symbium, which met its end after a venture capital deal went sour a few minutes past the 11th hour.

Embotics has a relatively simple value proposition. As virtualization becomes more and more popular in the server farms of large organizations, it can be a challenge to efficiently manage it. Embotics’ V-Commander product helps organizations manage and monitor their virtual machines (VMs).

As Jay summed it up in an interview with the OBJ last fall:

“With the products of companies like Microsoft and VMWare, all you have to do is click a button and create a new server, and that leads to what is called ‘virtual machine sprawl,’” he said. “There’s exponential growth in the number of servers since you no longer have to buy a physical computer (to deploy a new server), and that’s a bad thing for enterprises when they can’t know who did what and what’s happening.”

Clear market, clear value proposition. The trick for Embotics has been keeping its cards close to its chest while the market matured enough for there to be substantial demand for its product. Before v1.0 of V-Commander became commercially available last fall, it was in beta with large enterprises in key verticals such as pharmaceutical, telecommunications, internet hosting, financial services and manufacturing sectors. With v2.0, the company is again taking that beta approach.

And as Jay emphasized this week, that kind of customer engagement throughout the product-development cycle is key. There is no other way to get the pulse of your market and understand whether or not your product addresses the right pain points and offers the features most valued by potential customers.

From the perspective of what we do here at inmedia, at some point that would likely involve a calculated public relations campaign targeted at those key trade media that reach these potential customers. And nothing gives the story more punch than testimonials from existing customers, but I digress.

Coming back to what Jay had to say, to drive a product through from idea to market adoption, he offered the following points:

1. Your first great idea is always full of holes. The sooner you can accept that and the more willing you are to seek out and absorb candid feedback and criticism, the quicker you’ll move ahead. So be humble.

2. Customer feedback is the only sure way to find out where you’re wrong, which means that …

3. Your focus out of the gate should be on customer interaction, rather than chasing VC dollars. Nothing gets the attention of investors faster than early traction with potential customers. (Embotics, by the way, has no VC investment.)

4. Adopt a philosophy that’s been evangelized by the titans in the Valley—fast failure. Failure is the path to wisdom and insight. Countless corporate icons have an impressive list of failures to their credit.

Perhaps you agree with Jay, perhaps you don’t. Feel free to comment one way or the other. What’s important is that there is dialogue in the local community on how to grow successful companies in Ottawa. What works, what doesn’t and what can we try next.

But I wholeheartedly agree with Jay — the primary focus out of the gate must always be on the end user, the customer. Product development for its own sake has no place in private enterprise. Engineers in the Valley get that and appreciate the value of early customer engagement. It’s the difference between being product or service focused, between saying “I have a product you should buy,” or “I have this solution to your problem. “ As long as we remain product-focused, the outlook for this region’s tech economy will be uncertain at best.

Technorati Tags: business development, sales, venture capital, Embotics, inmedia, VM, V-Commander, virtual machine, public relations

Fighting the ground war

By Leo Valiquette

Nothing develops deeper familiarity with the lay of the land than on-the-ground reconnaissance, a truth that was impressed upon me over the weekend.

Last week I spent several days in Atlanta with one of our clients, Touch Bionics, maker of the world’s first fully articulating prosthetic hand, the i-LIMB. We were attending the annual conference of the Amputee Coalition of America.

Now, in the two months since I joined inmedia Public Relations, I’ve been familiarizing myself with, and working fairly extensively on, the Touch Bionics account. In fact, it’s the first client account with which I was involved. My second week with inmedia was spent on a road trip to the U.K. that included a stop at Touch Bionics’ corporate headquarters in Livingston, Scotland. I’ve worked on media lists for Touch Bionics, coordinated media opportunities, including a live segment taking place this morning on the CBS Early Show, interviewed i-LIMB users and written profiles from those interviews.

It’s been a hands-on learning experience, but hardly exhaustive. In fact, spending a few days at the conference in Atlanta, where I could speak with other prosthetic manufacturers, distributors, amputees and clinicians and see the i-LIMB in use, provided insight and context to match, even exceed, everything I had learned in the preceding two months. It’s an invaluable experience that has dramatically increased my understanding of the Touch Bionics story, the competitive market landscape and the amputee community.

Most importantly, and this was my primary reason for going down there, it’s allowed me to cultivate face-to-face connections with new media channels beyond the obvious ones. It’s intelligence that could only have been garnered on the ground.

There are a lot of PR shops out there that lure their prospective clients with lines like, “Well, we already have all these contacts,” or, “We have all these existing relationships” with the key trade or industry press in which the client’s story needs to be told.

Considering that in any given scenario the key media could number in the dozens and be scattered across a country or eight, it’s hard to see that as anything but a line of bull. What’s important in a PR agency is its ability to seek out and cultivate the media channels that best serve the client’s interests beyond the warm and fuzzy comfort of whatever relationships already exist. It’s our specialty at inmedia and it can only be accomplished through research and no small amount of cold calling. And as I learned last week in Atlanta, it can’t always be done from behind a phone and a desk.

Technorati Tags: Touch Bionics, i-LIMB, ACA, Amputee Coalition of America, public relations, media relations, PR, inmedia, CBS, The Early Show

Social media: Approach with pragmatic enthusiasm

By Leo Valiquette

LinkedIn, Twitter, Facebook and Youtube. Blogs, podcasts and discussion forums. The early adopters rave about the merits of jumping on the social media bandwagon as a marketing tool that allows a company to generate brand awareness through dialogue with customers, peers, partners and the world at large. It’s all about the warm and fuzzy feelings created when customers feel that they are being heard, that their input is important to the ongoing development of a product or service. Then there’s the celebrity that comes of being a provocative source of information and insight that attracts a following and drives traffic to your business’s website.

The possibilities are endless. And therein lies the problem — running off half-cocked with giddy excitement. But as the panelists at last night’s Social Media for Business Marketing event at TheCodeFactory emphasized, social media is a set of tools, not a strategy in and of itself. It’s a medium, and as such, is still secondary to the message.

The group included Linda Moran, manager of marketing communications at Sciemetric Instruments; Bob LeDrew, senior consultant at Thornley Fallis Communications and blogger at Flacklife; Alec Saunders, CEO and co-founder of Iotum and blogger at Saunderslog.com; Peter Childs, social media strategist; and Luc Levesque, founder and GM at TravelPod and travel blogger.

It was a group passionate about the possibilities of social media, but pragmatic as well. Here are the key points the group agreed must direct any push to use social media as a marketing tool:

1. Listen to what is being said about your company, its products and its brand in the social media universe before launching your own initiatives. What is your reputation? Are there problems you can identify and resolve? Use tools like Google alerts and blog feeds to monitor the web.

2. What are your objectives in terms of brand? Who are you trying to reach? Is this target group social-media savvy? Older age groups are far less engaged with social media than younger ones. In some industry verticals, there may be some early adopters, but the majority of the decisionmakers you want to reach may still be stuck in the ’90s trying to master their email.

3. What business problem are you trying to solve? How will the use of social media address this? Which tool is best for the job — a corporate blog, a Facebook fan page, a polished piece of video on Youtube, a coordinated combination of several?

4. What kind of business outcome do you want to achieve? Such as, is there a specific number of new clients in six months that have come to you through your social media efforts?

5. Experimentation is key. If one tool isn’t yielding the outcomes you want in the specified period of time, try something else. Keep swinging until you hit something.

6. Tying revenue directly back to social media activities is just as difficult as saying with certainty that a story about your company in a major newspaper led to new business with customers X, Y and Z. But there is plenty of research that demonstrates increased web traffic converts into increased business. The trick is figuring out how to drive that traffic.

7. Time. Commitment. Consistency: If you are going to embark on something like a blog, maintaining a steady flow of new content is critical. Alec Saunders, for example, commits to three new postings a day and his traffic is through the roof (the debate’s still open on whether he actually sleeps).

8. Quality: You have to be pushing out quality, compelling content to draw and hold you audience. It’s a dog’s breakfast out there when it comes to competing for the public’s attention. The way to rise to the top is with consistency and quality.

9. Ranking high on a site like Technorati is less important than successfully engaging in dialogue with your target audience. There’s a difference between having a big audience and the right audience.

10. And lastly, if you’re in a position where you’re trying to sell the advantages of social media to a senior executive who’s slow to catch on, speak in simple terms and avoid jargon. Don’t shoot yourself in the foot with your own enthusiasm.

Technorati Tags: social media, Google, marketing, TheCodeFactory, Travelpod, Sciemetric, Thornley Fallis, Iotum, Saunderslog, Flacklife

Writing well doesn’t come easy

By Leo Valiquette

I came across a couple of interesting blog posts today about the trials and tribulations of being a writer, not to mention the trials and tribulations of those who must deal with writers without a firm grasp of what constitutes good grammar.

The first is on the Strategic Public Relations blog. I thought it summed up quite well the never-ending evolution of a writer. If you’re a writer yourself, or intrigued by the process of writing, the author is looking for comments on how to deal with various challenges such as writer’s block.

The second post deals with more nitty-gritty issues of grammar and the poor impression that is made on journalists and editors when PR practitioners fail to adhere to the finer points of style such as proper apostrophe use. Check out the post titled Quality is Job #1 on PR Squared.

For those of us who craft words into coherent patterns of thought for a living, it’s often easy to take for granted what others sometimes see as a cryptic, even magical process.

Sometimes it’s easy. Sometimes it’s not. Is there some magic formula, or secret sauce that stirs the creative juices? Not that I’ve ever discovered. It’s hard work, plain and simple, and the only way I know to get in the groove is to clear my head and get the oxygen pumping with some kind of physical activity, then sit down and focus. There are plenty of little things that can help. When writing fiction, sometimes I favour peace and quiet and classical music, other times I go for the background noise of a cozy coffee bar. But in the end, there’s no substitute for sheer willpower and something that drives a sense of urgency. (On the job, it’s amazing how much inspiration can be drawn from being on the clock with a deadline to meet.)

What often makes all the difference with those of us who write for pay, pleasure, or both, is the enjoyment of the craft itself, rather than whatever monetary rewards we can garner from it. Most of us are unapologetically word geeks. We like to play with words as the building blocks of a good story. Maybe that story comes in the form of a news release launching one of our clients, or a case study in a white paper, but it’s a form of storytelling just the same. In the end, what we are trying to do is reach out, capture the attention of, and strike a chord with, our target audience. Is that so different from what a fiction writer is trying to do?

And much like the case with good fiction, what we do is a product of both a writer and an editor working together to create a final, polished piece. It’s all about making a good first impression so that people focus on what you have written, rather than on how you have written it. (Editor’s note: This piece now makes a much better impression!)

Technorati Tags: writing, grammar, editing, public relations

Get your sales engine turbo charged on June 13

JG%20Low%205 Get your sales engine turbo charged on June 13

By Leo Valiquette

Anyone savvy with the local tech scene and the areas of focus by yours truly during my time at the OBJ will know all about that made-in-Ottawa problem with developing a sales culture among our companies. Well, somebody’s finally doing something about it.

Eliot Burdett and the team at Peak Sales Recruiting have teamed up with a number of other like-minded individuals to create a not-for-profit organization called the Sales Leadership Initiative (SLI).

SLI’s mission is simple: ferret out from among the estimated 6,000 sales people who live and work in Ottawa the shining stars, the high achievers, the trailblazers who continually set and raise the bar. But this isn’t about showering praise and recognition, it’s about picking the brains of these people for the wise insights that can help others up their own game.

“We are interested in learning from the best practices in technology sales, whether close to home or further afield,” is SLI’s official line. “Our goals are (1) to increase and develop the pool of sales talent, and (2) raise the profile of Ottawa as a center of sale excellence.”

SLI is kicking things off with a launch event on June 13 featuring best-selling author and award-winning motivational speaker Jeffrey Gitomer (pictured) to help sales professionals “turbo charge their sales engines.” It’s a morning event at Ben Franklin Place. Click here to learn more.

In a town dominated by a bureaucractic mindset and a horde of engineers turned C-level executives, we definitely need an initiative like this to push the sales side of a business. Now let’s just hope those most in need can acknowledge their shortcomings and take advantage of what SLI has to offer.

Technorati Tags: Peak Sales Recruiting, Jeffrey Gitomer, sales, Ottawa, Sales Leadership Initiative, SLI, business development, entrepreneur, turbo charge your sales engine

When no pitch is better than a bad pitch

By Leo Valiquette

Among the various blogs I follow, one that stands out for a daily chuckle is the Bad Pitch Blog, which outs and critiques bad pitches by those who attempt to pass themselves off as PR practitioners.

The individual reporter or editor is often swamped by pitches of one sort or another, whether it be a press release that’s been dispatched via an email blast or a more personal contact by phone or e-mail. Most often it’s the direct contact that’s going to net the most fish, provided the PR person in question has taken the time to ensure they are pitching the right story at the right publication and have actually provided said editor or reporter with something to chew on. In clear and concise terms, what is the news value and why is it something they should consider? If a PR person can’t convey this in less than 10 seconds on the phone, or in a few punchy sentences via e-mail, they’ve committed premature pitching. Rather than make the most of the opportunity, they’ve blown it. Editors and reporters who feel they’re being nagged by someone who hasn’t done their homework get cranky. (Trust me on this, I used to be one of those cranky editors).

As this latest from the Bad Pitch Blog demonstrates, even worse than not conveying your message crisply is bothering to pursue media with no message at all. It’s like sending a resume with a cover letter that only reads “it’s all in the resume.” See for yourself how a misguided PR practitioner earned her dubious kudos on the Bad Pitch Blog in 10 words or less.

public relations, pitching, media relations

Technorati Tags: public relations, pitching, media relations

Buddy, how the heck do I build a business?

By Leo Valiquette

What does it take to build a successful business from scratch without selling your soul to the venture capitalists? Pretty much what it takes to turn any vision into reality – persistence, optimism and thinking first about qualifying the market demand for what you want to offer.

Last night at the Marshes Golf Club, six local entrepreneurs, a couple fresh out of school, the rest somewhat grayer, manned a panel to discuss how they developed their individual businesses without the aid of venture capital dollars. The event was called Buddy keep your Million – but buy my product! To my mind, their insights are key to the success of any venture regardless of who is filling your bank account.

First up was the energetic Aydin Mirzaee, founder of bOK Systems Corp. and Chide.it. For him it’s all about persistence. He told the story of how Col. Sanders, a retiree not so keen about living on a fixed income, hit the road with his family chicken recipe and endured over 1,000 rejections before finding a restaurant willing to pay him royalties.

Next came the equally young and enterprising Kareem Sultan of RaceDV. The right mentor made all the difference for him. In this case, an employer who encouraged him to use his downtime at work to pursue his interests and to “go out and learn something.” When things began to move along, his employer continued to help him incubate his idea, and, most importantly, allowed him to retain full ownership of his intellectual property.

Moving down the line came a more seasoned entrepreneur, Scott Lake, founder of Jaded Pixel and Shopify. With his focus on open-source software development, he puts a high premium on cultivating a passionate community following around a product to generate word of mouth and provide user feedback. But in addition to that, it must be an interactive communication, in which your developers have a dialogue with this community. It’s all about harnessing the power of social media.

Next up was Paul Slaby. His latest role is CEO of Kaben Wireless, but he has a long track record in Ottawa, with start-ups that include ATMOS and VoIPShield. What he found when he arrived at Kaben was a very strong engineering culture that needed to refocus on sales and marketing. Customer money is the best money to have he said, and one of the most effective ways to get it is to develop the services side of your business early. For him, that has translated into joint ventures on product development and providing that partner with outsourced R&D services with a running royalty arrangement.

For the next speaker, Wael Aggan of TradeMerit, one truth has been self-evident since his first venture in Egypt more than 30 years ago—define a market niche first, figure out how you will engineer a product to fill that need second. His preference is always to define a niche and dominate it, rather than pursue a broader market opportunity where there might already be established incumbents or too much open playing field for “me too” rivals to muscle in.

Lastly, Rob Lane of Overlay.TV discussed how it was the right choice for his company to secure venture capital financing. For the market his company is trying to tackle and the big incumbents that are already there, an infusion of VC cash was the only way for his company to generate adequate market momentum. However, his message is that each individual must first define what success means for them. Is it a $1-million venture, a $10-million venture, or a $1-billion one? (And of course, VCs won’t bother with anything that doesn’t have the potential to become at least a $100-million enterprise). He also stressed the importance of global networking thanks to the dramatic impact of social media.

Technorati Tags: bootstrap, entrepreneur, entrepreneurship, Ottawa, Technology, venture capital

TheCodeFactory: ‘A place for innovation to grow’

By Leo Valiquette

Now we’ve got it, let’s put it to good use.

Last night was the official launch of TheCodeFactory, a private business accelerator/incubator intended to help fill the gap between a great idea and a commercial product gaining traction in the marketplace. It’s the cherished baby of business consultant Ian Graham and its launch attracted plenty of interest from the local business community, including remarks from Denny Doyle, the “Don Cherry of Ottawa’s tech sector,” Mike Milinkovich, executive director of the Eclipse Foundation, and Scott Lake, founding partner of both Jaded Pixel and Shopify and blogger on Startup Ottawa.

First up, I’ll freely admit inmedia‘s support of TheCodeFactory and my role as PR flack for its launch. But my personal interest and support for this project goes right back to my previous incarnation as editor of the OBJ and my favourite hot-button topics. We need to foster a culture of true entrepreneurship in this town defined by people who want to build a successful company versus those in search of a paycheque who are just trying to give themselves a job. Problem is, having that mindset is only half the battle. You need the means to get from the idea stage to the cash-flow stage. Plenty of great ideas with talented, committed people behind them wither and die thanks to a lack of support for the earliest stages of the start-up lifecycle.

That’s where TheCodeFactory comes in.

What Ian is offering up is a combination of office space for start-ups looking for a desk without all the administrative and costly aggravation of setting up their own office. That’s the fourth floor. What’s truly unique is what’s on the second floor. There he offers co-working space with the relaxed atmosphere of a coffee bar (with full connectivity, of course) where entrepreneurs at every stage and code warriors from local schools can network, collaborate, troubleshoot and refine their ideas, even connect for potential employment opportunities.

It’s this unique community approach, the emphasis on creating a “vital, vibrant, ecosystem” that truly sets TheCodeFactory apart from other venues that fit into the business accelerator category. And Ottawa couldn’t need it more. We’ve seen a host of anchor tech tenants of one stripe or another downsize, pull up stakes or get bought out over the past while. There’s plenty of volatility and uncertainty our there, the perfect breeding ground for startups as people decide it’s time take hold of their destiny and go into business for themselves. It’s been referred to as the “supernova effect,” as experienced and savvy individuals disperse their knowledge and expertise throughout the tech community like seeds cast to the winds.

In this environment, TheCodeFactory is just the kind of place we need for those seeds to sprout into new ventures or for that kind of experience to be made available to others. As Scott said in his remarks last night, it’s “a place for innovation to grow.”

Technorati Tags: business accelerator, Business incubator, Denzil Doyle, Doyletech, Eclipse Foundation, entrepreneur, entrepreneurship, Ian Graham, innovation, Jaded Pixel, Mike Milinkovich, Scott Lake, Shopify, TheCodeFactory

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Easymarketing : Entrepreneurship has become a way of life for those who creatively and innovatively make good use of informative research and ideas that are offered in the i...

David J. French : Good observations. Good example. Once you switch from lean to rich living, it is hard to go back. Ask any student.

Nick Stamoulis : It's important to look at what your competitors are doing, but not copy them completely. Just because they are doing something, doesn't mean that they are r...

Nick Stamoulis : Developing a social media community before launch is a good strategy because it's a way to get people excited about the upcoming product or service. Since n...

Alexandra Reid : I'm glad you found it useful, Emily. These roundups are a new initiative, and so it's great to hear feedback. - Alex.

Emily : Good day Alex, thanks for sharing this list of resources it really helps especially the "When IT meets marketing" article. Cheers!

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Author Archive for Leo Valiquette

Dealing with the media ain’t rocket science

If you’ve got it, use it

The customer is your friend

Fighting the ground war

Writing well doesn’t come easy

Get your sales engine turbo charged on June 13

When no pitch is better than a bad pitch

Buddy, how the heck do I build a business?

TheCodeFactory: ‘A place for innovation to grow’

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