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February Roundup: What does it take to bring technology to market?

February calendar 300x225 February Roundup: What does it take to bring technology to market?We kicked off the second year of our new blog with a strong month of posts that covered a wide range of topics including leadership, content marketing, SEO, Pinterest for B2B businesses, trademarks, free tools for social media and PR, and succession planning.

On that final point, we said a sad farewell to a valued colleague last month. For our Linda Forrest, it was time for a new challenge in a new city. After a successful seven years with us, Linda has taken on the role of Digital Media Communities Manager at the Canadian Digital Media Network based in Kitchener/Waterloo. We welcome you to reach out to her on LinkedIn or Twitter to stay in touch.

Without further ado, here are our posts, in case you missed them, from February.

February 8: Giving your team ownership by Francis Moran and Leo Valiquette

February 15: Burning the candle at both ends as the clock ticks down by Francis Moran and Leo Valiquette

February 21: What an IP Coordinator should know: Something about trademarks by David French

And on a related note…

In addition to our series, our associates and guest bloggers were also busy writing on a great range of topics. Here are our other posts from February, as ranked by the enthusiasm of our readers:

February 27: The free tools in my social media marketing toolkit — Part 2: Management & measurement by Alexandra Reid

February 29: A timely post about succession planning in PR by Linda Forrest

February 1: B2B businesses should establish a PRO presence on Vimeo ASAP by Alexandra Reid

February 9: Content marketing: Old wine in a new vessel by Francis Moran

February 22: The free tools in my social media marketing toolkit — Part 1: Monitoring by Alexandra Reid

February 16: Focus roundtable: The Rise of Pinterest in B2B by Alexandra Reid

February 7: The vital role of social media in a changing B2B revenue cycle by Alexandra Reid

February 23: Best of: Think like the fish by Francis Moran

February 14 The #1 rule for blog content SEO: Write for your readers by Alexandra Reid

February 6: More tribal leaders required by Bob Bailly

February 17: A bit of Friday-before-a-long-weekend fun: Internet memes about PR, social media and marketing by Linda Forrest

February 13: Best of: BPM, POS, CMS… Acronyms causing confusion by Linda Forrest

February 2: A year of blogging about bringing technology to market by Francis Moran

February 24: Using Google Alerts, HARO and other free tools to bolster your PR efforts by Linda Forrest

February 10: Five tips for writing contributed articles that get published and read by Linda Forrest

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Happy holidays

happy holidays webcopy2 300x180 Happy holidays As is usually the case at this time of year, we will be taking a well-earned rest between Christmas and New Year’s Day. We’d like to take this opportunity to wish happy holidays and the very best for 2012 to all of our readers, our clients and our friends in the technology communities in which we work.

September roundup: What does it take to get technology to market?

free 2011 calendar september printable large 300x225 September roundup: What does it take to get technology to market?Thank you for being with us for the eighth month of our new blog. In case you missed them, here is a recap of our posts from September.

Last month, we concluded our Commercialization Ecosystem series and launched two new series, Technology Marketing 101, which features anecdotal stories about how a successful marketing program was developed, executed and measured, and A Startup’s Story, which will explore individual startups as they work to bring their technology to market. We welcome your feedback.

September 6: 30 considerations for getting tech to market: Part III by Francis Moran & Leo Valiquette

September 12: Where is our blog going next? by Francis Moran & Leo Valiquette

September 19: Meet Screenreach Interactive by Francis Moran & Leo Valiquette

September 26: Meet CommentAir technologies by Francis Moran & Leo Valiquette

September 28: Demo Daze: Five ways to turn a demo from dull to dazzling by Ronald Weissman

And on a related note…

In addition to our series, our associates and guest bloggers were also busy writing on a great range of topics, including social media, PR, marketing and, oh yes, zombies. Here are our other posts for September as ranked by the enthusiasm of our readers:

September 27: Facebook’s new features: What B2B businesses need to know by Alexandra Reid

September 13: How B2B entrepreneurs can establish and access thought leadership using social media by Alexandra Reid

September 14: Small business philosophy 101: Making waves in a sea of competitors by John Craig

September 21: Push selling is over… it’s a buyer’s game, deal with it by Andrew Penny

September 20: The role of empowerment in social media success by Alexandra Reid

September 8: Social media breakfast Ottawa: Sam Ladner and the mobile work life by Alexandra Reid

September 30: Is public relations in the public interest? by Francis Moran

September 15: There is such a thing as bad publicity by Linda Forrest

September 22: Are trade shows the zombies of marketing? by Francis Moran

September 7: Make like a duck: Paddle hard, paddle often by Leo Valiquette

September 1: Fiction: PR can’t be measured – Take 3 by Francis Moran

September 29: High fidelity PR requires open communication between agency and client by Linda Forrest

September 9: If your company does something and you didn’t tell your marketplace about it, did it actually happen? by Linda Forrest

September 16: My PR agency can’t write by Francis Moran

September 23: Former PostRank CEO Carole Leaman inspires at this week’s Girl Geek Dinner in Waterloo, with tales from her experiences with technology startups by Linda Forrest

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August roundup: What does it take to get technology to market?

August 2011 calendar 7 300x225 August roundup: What does it take to get technology to market? Thank you for being with us for the seventh month of our new blog. In case you missed any, here is a recap of our posts from August, beginning with, in chronological order, the latest installments in our series, The Commercialization Ecosystem.

August 2: Getting university IP to market: How Canada falls short by Francis Moran & Leo Valiquette

August 4: Is your invention novel enough to warrant a patent? by David French

August 10: Getting university IP to market: Who needs to step up? by Francis Moran & Leo Valiquette

August 15: Getting university IP to market: Levering youthful ambition by Francis Moran & Leo Valiquette

August 22: 30 considerations for getting tech to market: Part 1 by Francis Moran & Leo Valiquette

August 29: 30 considerations for getting tech to market: Part 2 by Francis Moran & Leo Valiquette

August 31: File early, file often to accommodate changes in U.S. patent law by David French

And on a related note…

In addition to our series, our associates and guest bloggers were also busy on a great swath of topics, including intellectual property, planning your 2012 fiscal budget, rebranding and automation as well as some favourites that have withstood the test of time. Here are our other posts for August as ranked by the enthusiasm of our readers:

August 11: Your customers aren’t werewolves; stop looking for a marketing silver bullet by Francis Moran

August 30: How to write content for the social web by Alexandra Reid

August 17: Speak your audience’s language…or shut up by Ken Rosen

August 8: A vast untapped market is opening up by Andrew Penny

August 9: Rebranding using social media: Changing your company’s voice by Alexandra Reid

August 24: Social media predictions for 2012 by Alexandra Reid

August 16: Social media automation: It’s all about striking the balance by Alexandra Reid

August 3: Best practices for rebranding using social media: Changing a company image by Alexandra Reid

August 18: News value – the international language by Linda Forrest

August 25: On the hunt for the ‘unambiguous value statement’ by Leo Valiquette

August 19: The other 90% of the PR effort iceberg by Linda Forrest

August 5: Fiction: Public relations can’t be measured by Francis Moran

August 12: Fiction: PR can’t be measured – Take 2 by Francis Moran

August 1: Embargos, yes; exclusives, no by Francis Moran

August 26: A new season for marketing: Things to consider as you plan your fiscal 2012 budgets by Linda Forrest

August 23: Email and little white lies by Bob Bailly

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Happy holidays

us and canadian flag Happy holidaysWhether you’re celebrating Canada Day or Independence Day, we want to wish you all a happy and safe holiday long weekend.

Regular posting will resume on Tuesday.

Image: LP Custom Embroidery

February Roundup: It’s all about getting technology to market

istockphoto 14133424 february 2011 calendar series 300x300 February Roundup: Its all about getting technology to marketThank you for being with us for the first month of our new blog. In case you missed any posts, here is a recap, beginning with, in chronological order, our special report on getting technology to market, The Commercialization Ecosystem, which continues this month.

The Commercialization Ecosystem

Feb. 2 What does it take to bring technology to market? by Francis Moran and Leo Valiquette

Feb. 8 The new risk capital reality: What’s happened to VC? by Francis Moran and Leo Valiquette

Feb. 9 Flow-through shares for technology companies by Denzil Doyle

Feb. 15 The new risk capital reality: What now? by Francis Moran and Leo Valiquette

Feb. 16: Top 12 lies angels tell by Frank Peters

Feb. 22 Do I need a minimum viable product? by Peter Hanschke

Feb. 23 How do you find, define and, most importantly, exploit ‘exploitable’ technology? by Francis Moran and Leo Valiquette

And on a related note…

In addition to our series, our associates were also busy. Here are our other posts for February as ranked by the enthusiasm of our readers:

Feb. 10 Just let me pay for it by Alayne Martell

Feb. 16 Pitching in the new media world by Linda Forrest

Feb. 11 Creative, emotional, evocative: Getting the attention of overwhelmed consumers by Leo Valiquette

Feb. 3 Ignore your evolutionary history at your peril by Bob Bailly

Feb. 7 Why my pony tail ain’t my brand by Francis Moran

Feb. 18 ‘She’s just choking on the long tail’ by Francis Moran

Feb. 25 How startups can use social media to court angel investors by Alexandra Reid

Feb. 25 Making the SaaS model work for you as a vendor by Leo Valiquette

Feb. 14 Authenticity trumps cheap by Alexandra Reid

Feb. 24 B2B marketers need to budget more than just dollars and cents by Linda Forrest

Feb. 1 Great technology deserves great marketing by Francis Moran

Feb. 4 Discourse on diversification by Linda Forrest

Feb. 28 The media tablet ecosystem race by Phil Newman

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