We kicked off the second year of our new blog with a strong month of posts that covered a wide range of topics including leadership, content marketing, SEO, Pinterest for B2B businesses, trademarks, free tools for social media and PR, and succession planning.
On that final point, we said a sad farewell to a valued colleague last month. For our Linda Forrest, it was time for a new challenge in a new city. After a successful seven years with us, Linda has taken on the role of Digital Media Communities Manager at the Canadian Digital Media Network based in Kitchener/Waterloo. We welcome you to reach out to her on LinkedIn or Twitter to stay in touch.
Without further ado, here are our posts, in case you missed them, from February.
February 8: Giving your team ownership by Francis Moran and Leo Valiquette
February 15: Burning the candle at both ends as the clock ticks down by Francis Moran and Leo Valiquette
February 21: What an IP Coordinator should know: Something about trademarks by David French
And on a related note…
In addition to our series, our associates and guest bloggers were also busy writing on a great range of topics. Here are our other posts from February, as ranked by the enthusiasm of our readers:
February 27: The free tools in my social media marketing toolkit — Part 2: Management & measurement by Alexandra Reid
February 29: A timely post about succession planning in PR by Linda Forrest
February 1: B2B businesses should establish a PRO presence on Vimeo ASAP by Alexandra Reid
February 9: Content marketing: Old wine in a new vessel by Francis Moran
February 22: The free tools in my social media marketing toolkit — Part 1: Monitoring by Alexandra Reid
February 16: Focus roundtable: The Rise of Pinterest in B2B by Alexandra Reid
February 7: The vital role of social media in a changing B2B revenue cycle by Alexandra Reid
February 23: Best of: Think like the fish by Francis Moran
February 14 The #1 rule for blog content SEO: Write for your readers by Alexandra Reid
February 6: More tribal leaders required by Bob Bailly
February 17: A bit of Friday-before-a-long-weekend fun: Internet memes about PR, social media and marketing by Linda Forrest
February 13: Best of: BPM, POS, CMS… Acronyms causing confusion by Linda Forrest
February 2: A year of blogging about bringing technology to market by Francis Moran
February 24: Using Google Alerts, HARO and other free tools to bolster your PR efforts by Linda Forrest
February 10: Five tips for writing contributed articles that get published and read by Linda Forrest
Technorati Tags: Teamwork, leadership, startup, entrepreneur, marketing, technology, IP, intellectual property, trademark, social media, social media management, social media measurement, social media monitoring, succession planning, PR, public relations, Vimeo PRO, content marketing, Pinterest, B2B, business to business, B2B revenue cycle, blogging, blog content, SEO, search engine optimization, Internet memes, Google Alerts, HARO, contributed articles, writing, writing tips


Whether you’re celebrating Canada Day or Independence Day, we want to wish you all a happy and safe holiday long weekend.









September roundup: What does it take to get technology to market?
Last month, we concluded our Commercialization Ecosystem series and launched two new series, Technology Marketing 101, which features anecdotal stories about how a successful marketing program was developed, executed and measured, and A Startup’s Story, which will explore individual startups as they work to bring their technology to market. We welcome your feedback.
September 6: 30 considerations for getting tech to market: Part III by Francis Moran & Leo Valiquette
September 12: Where is our blog going next? by Francis Moran & Leo Valiquette
September 19: Meet Screenreach Interactive by Francis Moran & Leo Valiquette
September 26: Meet CommentAir technologies by Francis Moran & Leo Valiquette
September 28: Demo Daze: Five ways to turn a demo from dull to dazzling by Ronald Weissman
And on a related note…
In addition to our series, our associates and guest bloggers were also busy writing on a great range of topics, including social media, PR, marketing and, oh yes, zombies. Here are our other posts for September as ranked by the enthusiasm of our readers:
September 27: Facebook’s new features: What B2B businesses need to know by Alexandra Reid
September 13: How B2B entrepreneurs can establish and access thought leadership using social media by Alexandra Reid
September 14: Small business philosophy 101: Making waves in a sea of competitors by John Craig
September 21: Push selling is over… it’s a buyer’s game, deal with it by Andrew Penny
September 20: The role of empowerment in social media success by Alexandra Reid
September 8: Social media breakfast Ottawa: Sam Ladner and the mobile work life by Alexandra Reid
September 30: Is public relations in the public interest? by Francis Moran
September 15: There is such a thing as bad publicity by Linda Forrest
September 22: Are trade shows the zombies of marketing? by Francis Moran
September 7: Make like a duck: Paddle hard, paddle often by Leo Valiquette
September 1: Fiction: PR can’t be measured – Take 3 by Francis Moran
September 29: High fidelity PR requires open communication between agency and client by Linda Forrest
September 9: If your company does something and you didn’t tell your marketplace about it, did it actually happen? by Linda Forrest
September 16: My PR agency can’t write by Francis Moran
September 23: Former PostRank CEO Carole Leaman inspires at this week’s Girl Geek Dinner in Waterloo, with tales from her experiences with technology startups by Linda Forrest
Image: Your free calendar
Technorati Tags: technology, marketing, technology to market, Screenreach, CommentAir, demo, startup, entrepreneur, Facebook, B2B, social media, push selling, buyer’s market, empowerment, social media breakfast, Sam Ladner, mobile, bad publicity, trade shows, communication
Posted by: admin on October 4, 2011
Tags: B2B PR, bad publicity, buyer's market, Commentair, communication, demo, empowerment, entrepreneur, Facebook, Marketing, mobile, push selling, Sam Ladner, ScreenReach, Social media, Social Media Breakfast, Startups, Technology, technology to market, trade shows
Posted in: Financing and fundraising, Francis's Favourite Fictions, Marketing strategy, Product marketing, Public and media relations, Social media, Startups, Technology marketing — Leave a comment